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Authenticity with Paul D’Abruzzo

Authenticity with Paul D’Abruzzo
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Dave Debeau [00:00:09] Everyone, Dave Debeau with another episode of the Property Profits Real Estate podcast and today zooming in with us and multitasking. We can see through that through the steering wheel. We got Paul D'Abruzzo. How are you doing today, Paul?

Paul D'Abruzzo [00:00:25] I love technology. I love Apple play. It's awesome. Don't worry. We're all safe here.

Dave Debeau [00:00:32] Yeah, it's good. Keep your eye on the road and you can chat with us. That's good. If you're not familiar with Paul. Paul is a very prolific real estate entrepreneur based out of southern Ontario, is an investor. He's a realtor. He's a coach and advisor. All sorts of folks actively invest. He does development projects. He's got multifamily stuff on the go and residential properties, you name it, he's doing it. Plus, he's a happily married guy with three. According to what you put down your energetic daughters. How old are your kids, Paul?

Paul D'Abruzzo [00:01:05] Six, three. One of them sleeping in their car right now and six months.

Dave Debeau [00:01:12] Oh, gosh. Wow. OK, yeah. You got your ad for my friend here. OK, so, Paul, what if you had to boil it all down to one main thing, what would you say is your magic sauce when it comes to real estate investing, as you do a lot of different stuff? Is it seem super active? What's your magic sauce?

Paul D'Abruzzo [00:01:31] I think if you are to boil it down, it's all about problem solving. And when you're buying your first property, it's scary and you get nervous and you should be. If you're not, I have to pinch you to make sure you're human. But once you do one or two of them, it becomes easier. And the way I boil it down is you solved a small problem. And then when you look for something bigger and better, you're looking to solve a bigger and better problem. And usually what you saw, bigger, better problems. You get bigger, better money, bigger, better profits. So I was fortunate enough that I started early. I bought my first property when I was twenty four, just turning twenty five. And I was solving those little problems before I was thirty thirty. And after I turned 30 it was I made a little bit of a commitment to myself to make that portfolio bigger, better because I had seen the benefits quickly. Within five years I may take three or five years to see real fruit from the tree when you're building a portfolio. But by the time I was 30 I had already seen some of the fruits flowing from the tree to like, Wow, I'm young. It's early. If I really put my heart and soul into it, I can really set myself up and more importantly, my family up to have a good lifestyle and make life good that way. I mean, money doesn't solve all problems, but it does give you options and options are good.

Dave Debeau [00:02:47] Hey, well, that brings up a really good point there, Paul. And I know you've been coaching and training people a lot as well. And I think you guys run a club or something like that. But I've seen over the years that a lot of people are really looking for a quote unquote, problem free life. And you're talking about your your secret sources being able to you're looking for problems that you can solve. So that's almost a 180 from what most average human beings are doing. They're trying to figure out a way to get rid of all the problems in their lives. And on the other hand, I agree 100 percent with you. The real success comes from finding those problems and being the problem solver.

Paul D'Abruzzo [00:03:32] Yeah, I mean, that's true of any business, if you were starting a business from scratch, if you can go out there and solve people's problems, they're going to throw money at you. But it's true in real estate also. And it comes down to another thing I learned from a book I read in my early 20s. I'm sure everyone has seven habits of highly successful people, Mr. covid. Maybe it's on the bookshelf in the back there. And he talked about a thing called responsibility. And I can't draw it out for you here. But if you were to take that word and you go response hyphen ability and it's your ability to respond, if you improve that skill, if your ability to respond to problems becomes better than everybody else is, then it doesn't matter what the problem is. You can take it off. And that's why people come to me to solve problems. And that's how we're successful in coaching other investors, because whatever they bring to me, we've already seen it either in my own portfolio or coaching other people. So if you can concentrate on that, it's almost like if you build it, they will come. The better you get at solving problems, opportunities will just kind of fall in your lap. And that sounds kind of crazy. But for me, it's true.

Dave Debeau [00:04:41] Yeah. All right, man. So obviously, you're you're a very active guy. You've got the family. You've got the business. You've got the coaching. What does your what does a week in the life of all look like? What do you kind of doing? Not a lot, but what is it?

Paul D'Abruzzo [00:04:58] So I'm up most mornings at between five and five thirty. I'd like to say I'm in the five a.m. club, so I get a good 60 to 90 minutes of uninterrupted work done before I get bombarded now with hits in breakfast and getting dressed and off to school, that kind of thing. And once the kids are off to school or daycare or whatever, and I take a little break, I try to do a little meditation in the morning and then I do another sort of round another 90, 90 minutes, two hours of work in the morning. And that's prospecting, just reaching out to clients, making sure they're OK and dealing with new clients that are coming in, making sure that they have what they need and setting them up for whatever they got to do it in the early mornings. I'm usually doing high level thinking stuff, so writing creative stuff because I'm most creative in the morning and I take another break at lunch, I chill out for a bit. If I didn't meditate in the morning, I try to meditate after lunch, so motivated to keep working in the afternoon and that's my like ad time. So I like to have these kind of meetings meeting one on one in person, two calls. If I'm on the road and having properties, I always meet for the afternoon and one or two nights a week I do evening appointments for people who are working nine to five and you just see me in the evening. But other than that, I like to spend evenings at home having a relatively quiet dinner, if you can call it that, with three kids under six and then hopefully get some rest for bed

Dave Debeau [00:06:31] and the time. Very well. One thing that I admire very much about you, Paul, and there's a lot to admire, that's for sure, is that you're a very good marketer. I can't remember exactly how I got on your list quite some time ago, but being a marketer myself, I always appreciate that. Can you talk to us a little bit about the importance, the impact of marketing and in your various endeavors and how you kind of caught the bug?

Paul D'Abruzzo [00:07:00] Yeah, yeah, I'm smiling and I'm chuckling because you said I'm a very good marketer and thank you for the kind words. I always appreciate compliments, but I look up to my mentors and I'm like, guys, I suck at marketing, like, help me. So it's my

Dave Debeau [00:07:17] husband, Tom and Nick, if I'm not mistaken, as all right.

Paul D'Abruzzo [00:07:21] I do. I do. I've been there for a long time and most guys are.

Dave Debeau [00:07:26] Yeah, I'm sure I met them way back when with Dan Kennedy. We're all vanity nerds, that's for sure. So, yeah, you come by it honestly. That's for sure.

Paul D'Abruzzo [00:07:36] Yes. Those two guys are definitely students of Dan Kennedy and they've taken that knowledge and really apply to them. The results are there for them. They're incredible and marketing and doing what they do. And I've learned a lot from them. And I I sort of used a similar Dan Kennedy model not to their scale, but and I had my own individual influence do it. And I find it in this day and age of social media and all the distractions that are out there is one important word you have to be is authentic. You have to be you you have to be authentically you, and if you disguise it or try and change your language or motives to appease a certain group, your message fails and you're not being true to yourself. And for me, when I'm brutally honest, I actually look forward to five people hating it if I feel like that's when I know I'm on the mark, maybe because you can't please everyone. So there's enough

Dave Debeau [00:08:36] information that sounds very young Canadian,

Paul D'Abruzzo [00:08:40] you know, don't get me started.

Dave Debeau [00:08:44] But that's absolutely true. In fact, Kenny says the same thing, that if you haven't pissed somebody off, I knew and you're not trying hard enough. Now, that's a bit of an exaggeration. But you're right. It's got to be a little bit you've got to be willing to take a few people off. You have to be willing to polarize a bit to actually attract your ideal customers, clients, investors, whatever it is that you're looking for.

Paul D'Abruzzo [00:09:07] Yeah, and I don't want to give people the wrong message. And there's a lot of social media out there that purposely is. But the message is purposely polarizing to generate a response or outlash, and that's not it. I'm just saying, if you share what you truly believe and you're honest about it, they're going to be people who don't agree with you. And that's totally OK and totally normal. But at least they know who you are. They know what you stand for. And that's what I mean about being authentic. They have to know what you stand for

Dave Debeau [00:09:35] and just write that down. Yeah, that's great. Great authenticity. Also consistency. I think consistency is super important. I see so many people that are so it messed with what they're doing with marketing that just that consistency is huge as well.

Paul D'Abruzzo [00:09:50] So, yeah, I learned that the hard way. And that's why we publish a weekly email newsletter and we just do it every Wednesday. I don't care what's going on. I don't care if it's Christmas, New Year's, whatever. Now we pay someone to do most of the work for us internally because I can't do it and I have time for it. But consistency makes a difference. People look forward to Wednesday at noon when my email comes in.

Dave Debeau [00:10:13] Yeah, well, that's huge, right? If you have people actually looking forward to it, you definitely know that you're doing something right. So, yes, on that on that track, you've outsourced a lot of the work part of that. But in order to stay authentic, obviously it has to be your ideas as to be your content coming through. How do you manage that while still outsourcing things?

Paul D'Abruzzo [00:10:36] Well, like, for example, if I'm going to do as we used to do life events every month, I mean, now everybody's an expert on school, of course, and we've moved our events to webinars. So like, for example, when I do a video or what I do a promotion to promote one of my webinars, the next one's on the twenty sixth. We're doing talking about RSP. I use yours to invest in real estate, that kind of stuff. Like I'll just share with people what I'm doing and what my problem is and what I'm looking to solve from the same content that I'm putting on. I always bring in guest speakers, so I'm moving money from a pension plan that I used to have at my previous full time job that I've since retired from. And I'm moving it to a self directed account. And I'm telling people that story and what I'm doing and why. And I'm bringing in experts to actually help me. But at the same time, they're helping out the audience, too, right? So that's what I mean about authentic. If you share, you're not supposed to know everything. Nobody does. So if you share what you're doing and why you're doing it and how you're learning and the people you're learning from, people who are going to gravitate to you for information and for honest information, that makes sense now.

Dave Debeau [00:11:48] It makes complete sense. Yeah, definitely. Smart stuff. Yeah. All right. Well, you know what, Paul? Time flies when you're having fun. So if people want to find out more about Paul D'Abruzzo and what you're up to because you do so many different things, you're a superstar, a realtor, your active investor, your coach, trainer, all this good stuff. What's the best place for people to go to find out more about you?

Paul D'Abruzzo [00:12:10] Yeah, two places, if you want to find out a little bit about me personally, you can go to just my website is called the Brutal Dotcom Page. You tell me, are you set set to set dotcom? If you want to get one of the cooler tools that I have. You can go to a free Canadian Jabe book dot com and you can get my joint venture manual. That's the biggest question we get for sure, is how do you raise money? Totally another topic, but people seem to like that, that product. So if you want to get it, get it for free there. And you can jump on my email list also and we can be in touch with each other.

Dave Debeau [00:12:46] Sounds great. Well, keep rockin and my friend and keep juggling all these fun things that you're up to and especially run around with kids in the backseat, zonked out multiple.

Paul D'Abruzzo [00:12:57] Yes, absolutely. All right. Thank you, Dave, for the invite and a pleasure to connect with their audience.

Dave Debeau [00:13:04] All right, everybody, take care. We'll see you on the next episode. Well, hey there, thanks for tuning into the property profits podcast, if you like this episode. That's great. Please go ahead and subscribe on iTunes. Give us a good review. That would be awesome. I appreciate that. And if you're looking to attract investors and raise capital for your deals, that may invite you to get a complimentary copy of my newest book right back there. There it is, the money partner formula. You got a PDF version at Investor Attraction book, dot com again, investor attraction book, dot com ticker.

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