Table of Contents - Branding, Systems, Skill Set and Mindset with coach Kory Mackinnon
George El-Masri [00:00:04] Hi again, and thank you for joining us today. I interviewed Corey MacKinnon, who is not only a real estate investor and author, a speaker and a real estate coach, but also just in general, a good person who's looking to encourage others to help people grow and scale their businesses. We talked about several things, but most importantly, we covered about having the right mindset, about the right skill set, branding and systems to help you grow and become more seasoned and more accomplished investors. I think you're really going to enjoy this episode, Corey, as some of you guys know, does a great job with having a great social media presence. He's been able to accomplish a lot in his career. He's been around for a long time investing in real estate based out of Sarnia, Ontario. So enjoy. And just a reminder, if you are looking into getting your hands on some rental properties or if you don't want to be completely involved, you don't want to lead the charge on that type of deal, you can reach out to me and we can have a conversation about it. Just go to W-W while off to book a call. There is an opportunity to do so straight on the website and I look forward to chatting with you once again. Enjoy. Welcome to the podcast, where the goal is to motivate, inspire and share success principles. I'm here with Corey McKinnon, who is not only a real estate investor, also a speaker, a real estate coach and an author. He's written the book or actually, I believe he's working on the book called The Inside Story Inside the Mind of a Billionaire Real Estate Investor. And the cool thing about Corey is that he's he's kind of had his his opportunity to work on several different things in terms of real estate investing, his wholesale joint venture. And he's done some flips. He repurposed land, developed buildings, uses the birth strategy. And in addition to that, something really interesting about him is that he started out actually buying his first property at 30 years old, which a lot of people might consider kind of late. I know a lot of people are afraid that they might be too old to get started. But Sicari is obviously an example of somebody who's been able to start a bit later and succeed and do very well. So, Corey, welcome. Thank you for being here today.
Kory Mackinnon [00:02:23] Thank you so much for having me. It's a pleasure.
George El-Masri [00:02:25] Yeah, it was it was all my information accurate or was I off a little bit somewhere?
Kory Mackinnon [00:02:29] And it's it's good. Like, I've been doing this for 15 years now and 14 years, I guess, and done a lot of different strategies. And I think it's just a natural evolution. Once somebody has got a good grasp on something like, hey, I'm always reaching for more, I'm always trying to strive to be better and expand my horizons.
George El-Masri [00:02:48] So awesome. All right. Well, the way I usually start here is by asking you a little bit about your childhood, if you can tell me where you grew up and some fond memories.
Kory Mackinnon [00:02:58] Shares were born and raised in Sarnia, Ontario. And for people who don't know Sarnia, Ontario, it's a border city to Michigan and grew up in a single income family. My dad was a shift worker at the stern, is known for a lot of refinery work. So my father worked in the refineries of the plants in town and being a shift worker, we never really knew. And that was we sleep in when it was when you can be awake but didn't didn't come from from a lot. I mean, my my my father came from a family of eight kids. I think he left the house at 17 or 18. So literally because there was just so much more space anywhere except for my grandparents. It was like a six hundred or seven hundred square foot house with ten people in it. That's that's pretty packed. So but, you know, what my parents did teach me is to definitely be opportunistic. If we didn't have a lot going on, like my parents had that talk with me when I was ten years old, know, this is right when pop culture was starting to come out. And it's funny, I've been watching the Michael Jordan documentary, They're The Last Dance and just brings brings back memories of kids in class and these one hundred and twenty five dollar sneakers back in the mid eighties. And that was that was a huge thing. I mean, you might as well call them for hundred dollar sneakers now, which are just crazy. And my parents had the talk with me and just said, look, we'll provide you with the basics on the basics. Might be handy down. So might be the Bayway Thrift Store shop type stuff or make your clothes, which my mom did so, so close and was a seamstress and that sort of thing. But if you want anything more than that, you're going to have to go out and figure it out. You know, there's there's these things called the part time jobs and side hustles. Back then, it wasn't even called side hustle, but it's just like you got to go figure out what makes a scratch. So you got a paper route grade? Gosh, I was grade four or five and I tripled the size of the route, which you genius at the time like. That's what Warren Buffett did when he was young. Except Warren was way smarter than me. He heard his friends actually go deliver the papers and you just collect all the profits. So know being being you know, having your radar turn on at a young age, I think it's important to be able to look for opportunities like we're visual creatures. Right. And we think in pictures. So when you can when you know what an opportunity looks like in your mind and you make that connection, that's that's huge. So I started working. I tell people when I retired from corporate at thirty seven, I'd already been working for like over twenty five years. So I deserve to have a retirement at that point. So yeah. So those are some of my, my childhood memories. I mean I always wasn't afraid of a young age to walk the path less chosen. I chose different sports. I hung out with different kinds of people. I got into a sport of weightlifting at a very young age when everybody thought it was OK. What are you, a body builder or a wrestler or you know, thank goodness now for Cross that the sports actually got a lot more exposure. I did golf at a young age. I was when I first sports did track and field, but I did the odd events that shot put discus javelin sprints and relays and all that kind of stuff, right. When people were doing different things. So playing the more typical Canadian sports like hockey and football, baseball, whatever it might be. Right.
George El-Masri [00:06:07] Well, that's awesome. So I was just curious, did you end up getting a pair of Jordans then?
Kory Mackinnon [00:06:12] I did not know. So I've always been a value guy and I chose. My money, the things that I remember, my parents thought I was crazy, but in grade six I went and spent like six hundred dollars on a on a road bike, just like one these bikes. But to me, that was freedom. Those were like my wheels. I could go anywhere. And that was back when you weren't as concerned about where your kids and where they do. And it's like, hey, you got a watch on Great Home at this time or else it's not going to be good. So you just respected that you're always home by whatever the time was supposed to be. And I can I appreciate nicer things in life, but I don't always want to just be buying the best because that's obviously not a good wealth choice either to be spending the majority of your income on something that's not going to do much at all for you except for make you look great in front of people that probably don't care anyway. So, yeah.
George El-Masri [00:07:02] Yeah, for sure. So we'll get into the rest of your real estate story. But I also wanted to mention something. When I was in high school, I remember watching this documentary about the violence, like on the southern border of Ontario and the Windsor area or whatever, close to the Michigan border. And they were saying that there were some shootings that happened, but the majority of them were from people that came from Michigan and had had a gun on them and and shot somebody in Canada. So did you ever experienced anything like that, just out of curiosity?
Kory Mackinnon [00:07:38] I never experienced that. But I mean, being when you're young and you're going out to the bars and clubs and whatnot, it was you could tell who is local and who is came over the border because the drinking age was lower. So why not come over and have fun two years before you can do it over in the United States? And just, you know, obviously people from Michigan have a bit of a different look and a bit of a different vibe. And but for the most part, they were there. Just have a good time and stuff. But in every group, there's always going to be people that want to cause trouble or whatever. So I never directly is that close to it. But it was it was out there and it was. And when there's a much bigger city, probably four or five times bigger than Sarnia. So definitely a bigger thing down there.
George El-Masri [00:08:20] I was just curious. Has nothing to do with anything. Just wondering is let's talk about your journey. So at 30 years old, were you working at that time you had a corporate position?
Kory Mackinnon [00:08:33] Yeah. So I was in the as a vice president, sort of like a sea level position and a large student franchise company here in Canada. We're actually one of the biggest, biggest companies, service providers in the nation for painting. And it was something I actually got into in college. So I went to school for sports and recommend because it was a national level athlete and back then there was great thirteen and stuff like that, and I wasn't really sure what to do. I think it's very common for young people not to know their purpose yet. So for me, I knew what I was good at, what I wasn't good at, and I just never really got caught up in the whole university vibe. I know university is more like the second high school now, but 20 years ago it was still a little bit more of a privilege thing to go to university. It was a bigger price ticket and moving away from home and all those different things. So my sister actually went to university and dropped out. So that also didn't help my my case when I was talking my parents about it very good at school. I looked at schools like a competition, but I also didn't I was just like, why am I doing great 13 algebra and figuring all these things that maybe only NASA people are going to use. Right. So I want something a lot more practical. I went to a local college. It was harpsichords and recommend and recommended business. So I really fell in love with business because I'd already been running businesses since I was a young child. I was tutoring, I was delivering newspapers, all those different things, cutting grass and shoveling snow. So for me, that really appealed to me. And then I got my chance. And when I was 19 years old, I saw an ad in the newspaper saying, student training now hiring for franchisee's you no experience necessary, must have a driver's license, must have an extreme work ethic. And for me, that really spoke to me because who at a young age that's an achiever wouldn't want to be a manager. And I know I was working other part time jobs. And lots of times they tell you you've got a good investment for us to train you as a manager, maybe unless you're DOMS or something like that. But when you're working with more adults I was working at Kmart at the time at Sears, they just say, hey, flat out, you're not a great investment because you're going to leave. You're going to end up getting other, bigger, greater opportunities. You're going to leave us. So at the age of 19, when I saw ba ba ba ba ba, your own manager signed me up for that and I went on to be a franchisee for two years. I moved up in the company to the point where within gosh, four or five years I was literally getting my own job description for vice president, the company, and stayed there for almost 17 years. So and I still go back and speak to the organization. I think it's a great organization. It's like junior achievement. But for university kids and I think entrepreneurship is definitely something that's missing in our society and it definitely will make our society greater than it is right now. Unfortunately, everybody's hurting. We're going through coronavirus right now. Right. But small businesses is really. Want that more artists and more small business feel to things even more than ever nowadays, I agree.
George El-Masri [00:11:24] And I think those companies like the one you worked at, those are really good to provide certain skills that you wouldn't get in school or that you wouldn't get from just talking to people or whatnot. I had a similar experience with Vector marketing. I don't know if you're familiar with Cutco knives.
Kory Mackinnon [00:11:39] I am. I am. I manufacture knives and some of our some of our franchisees used to sell Vector and they did very well. And whenever we heard that somebody had better experience or like if you can sell expensive and they're still very, very good quality knives, I wish I had more of them. But you can if you can learn how to sell higher price point things that young age men that the world opens up for you for sure.
George El-Masri [00:12:03] And the skills that you learn from that you'll never lose. They're they're just you can use them in so many different ways. It's pretty awesome.
Kory Mackinnon [00:12:10] Exactly. So let's learn learn things about you here, too. That's awesome.
George El-Masri [00:12:13] Yeah, exactly. So let's talk about your shift going from basically working for a company to owning real estate and starting to build your wealth and getting into that crazy world.
Kory Mackinnon [00:12:27] Definitely, well, I I was exposed to real estate, a young age of my dad, like the first house I remember growing up in, I was right at the end of the school field. So literally, like I just had to walk out the front door and turn the corner. And I was in the school field and that whatever, a couple of hundred yard walk to school, which is great. That was actually a duplex. So that that place came with a little bachelor apartment in the upper attic of the house. And her name was Mrs. Atelier, I still remember. And she didn't really come out a whole lot. She was in her 70s. She really did grocery shop and stuff like that. We're just like became our new normal. I just asked my dad, hey, who's that tenant? That's the lady that lives upstairs and she pays us thirty five bucks a month or fifty bucks a month or whatever it was, it was way under market value even back then. But back then the lease was literally grandfathered into the house like we had to ride that out until she passed away. So that's just what it was. And so I got exposed at a young age. My dad dabbled in real estate. I think you have a second property at one point and but never really educated himself. There wasn't really means to do that back in the in the eighties either seventies and eighties. I mean, what books were written on real estate back then? Not really anything. So did the best he could with the knowledge you had at the time. And when I was in the last year of college, I was working a co-op at a gym because I thought I want to own a gym someday. And one of my my coworkers was like, Kormann, you got to read this book. It's amazing. And he also had a very entrepreneurial mindset as well, Brad. So he showed me the Kokkinos at the bookstore today. Didn't get it right. So I got a copy of it. Rich Dad, poor dad. And I think I may have already read The Wealthy by the time wealth Barbara came out earlier. And that was more of the first book on how the house can build wealth and save. So read these two books and they just seem to make a lot of sense to me. And as a as I was working as a franchisee and student training, I saw my district manager. He was house acting, so he had to get a duplex in Waterloo. It was like four bedrooms up in two bedrooms down and was like living for free and making money at the time cash flow. So I was like, wow, if Chuck can do this, I'm going to. I've always been striving to be better than my mentors in some category, way, shape or form. So I've just kind of set my eyes on, like, I can do this, too. This is within my reach and I'm just going to start start doing it. So now the only thing was when I started looking for houses, this is my first year in my job where I got promoted. So I got promoted to an area manager and typically area managers at the time. We're making fifty five or six thousand a year, sometimes more. So it's like, this is awesome. This is a great first first job out of college. And I started spending that way as if I had already made the money, which is a big mistake. Live, live like a student as long as you can, because that's how you get ahead at a young age. And time is one of the biggest things that you have on your side. So I started spending and then I missed a credit card payment. So I was playing the game of like, OK, well, I'll just pull from this credit card to pay for that one. And we have three credit cards and you're working eighty hours a week. Sometimes you miss something. And that that scratch stayed on my credit score for five years and I was very stubborn at the time. I'm like, you know, I'm not going to pay an extra half point or an extra percent on a mortgage payment because I started looking when I was twenty five or twenty six for a for an income property. So I, I basically just found a way to Hossack even when I was without owning the house. So I got a a place with my with my friends that would have moved in with me when I was looking for a duplex or a triplex or something like that. We found a two bedroom, two living room apartment in London, Ontario, and I turned one of the living rooms into my bedroom. So we got this cheaper rents. I was kind of house hacking, almost living for free back then because I didn't really have an official bedroom. My bedroom was like China walls that I put up and lived there for four or five years. And then one of my one of my employees that hickory there's a for sale sign on the on the place that you're renting, you know, and I had a good banter going with the with the landlord at the time. If you ever wanted to sell, I was like, hey, I'm very interested. I want to get into something like this. And he kind of showed me that next level. You get about twenty properties and fifty doors. And I learned a lot from from Mark as well. And I was just surprised to see the light of the sign on the lawn. But they're fishing for a big price. They didn't get it. He had a business partner, his business partner want to put it on the market, see what they could get for it. And it kept falling apart on inspection. There's a little bit of knob and tube and a little bit of galvanized plumbing and then this roof tile roof at the time. So those were deal breakers when when they were asking for full price. So we made a side deal and I just said, look, you take care of all those things and give me a price reduction. I'll buy privately from you. And that's what we did in my first. So my first deal was actually a six plex. I'll tell people, like I learned a lot on that deal and made all my other deals easier after the. It's kind of like doing an ultra marathon or a marathon is your first running race as opposed to just a five anybody five K, but not everybody can run one of these big races, especially back back in twenty five, when literally the Internet was it was really just used for email and some, some web surfing or listen to the depth of knowledge and podcasts like this which are fantastic for people to learn on. OK, that's also that's my that's my long answer. How I got started. So I just started doing the bird. So I saw my mentor burring properties and I started doing that too. And at the time I take two or three years to kind of get through them because I was making good money on my day job and using that for the down payments and sometimes the better money for the down payment. I did it, but I got to a point after six, seven years where I didn't have to be working for four a day job anymore.
George El-Masri [00:18:16] Cool. That's awesome. You were able to transform your life pretty much by just making a few decisions and and getting help from your mentor, from the coaches, whoever you chose to work with. So I do want to talk a little bit about that, too, because you cover or you have a couple of different pillars in your business, one of them being as a coach. I want to talk a little bit because obviously now you're you're much further ahead. I'm sure you own a lot more than a six plex now at this point in your career. How are you how are you helping people today with your coaching? Can you tell us a bit about that?
Kory Mackinnon [00:18:54] Sure. And I've I realized at a young age that my my biggest mission in life, because I've been through certain workshops and whatnot where they literally get you to go back and try to remember your your first thoughts that you can remember way back in the day and mine were of being a leader and not being afraid to walk the path that other people could walk in and should walk in. Because I do believe as a society, if we're all programed do the same thing, it's going to be like lemmings walking off a cliff. So I've always been in that position where my talents came out at a young age. I started getting approached in grade school to be a tutor and to help people learn because not everybody can learn. And just one way, which is typically what they try to teach you in school system. And it's not easy. I'm married to a high school teacher and with the class sizes and everything else, it's very difficult to work with people one on one. But at the end of the day, the best teachers are the ones that can shift and pivot and work with people in different ways to help either take a complicated task or idea and make it a lot simpler for them to understand. So for me, my mission in life is to be a financial leader in the world and to love, support and encourage other people to step up and do the same. And that's not just giving them fish, right? This is like teaching them how to go fish, how to find the fishing rods and how to actually stand on their own two feet to do this for for a lifetime of achievement. So that's that's what I do. It's something that really fills me up. It doesn't feel like work. And I love working with motivated people that are ready to take their investing career and portfolio to a whole other level and typically going from like one to six to 10 to 12 properties. I mean, that changes your life. You know, the first probably will change your life a little bit. But when you learn how to really start to scale up and make this more of a full time venture, that's that's exciting when you can go and live your life's passions, what you really want to do. I like real estate. I like business. But I also like to do a lot of other things in life, as I'm sure you could do as well. So real estate is really a means to an end for you to actually be able to live your life on a fuller, bigger playing field.
George El-Masri [00:21:02] For sure. And I've spoken to some of your students. Sometimes I notice that people are starting to purchase a lot of properties. And I'm just curious, I ask them, like, how are you doing it? In a couple of times I've heard them say I'm working with a coach, Corey. So I was just while I was speaking to them, I noticed that they were really focused on social media, having a social media presence. They were focused on doing podcasts, getting their name out there, creating this investor image to kind of that's what I gather. Can you speak to that a little bit? Explain if that's accurate and why you go down that path.
Kory Mackinnon [00:21:42] Sure. And like like I mentioned before, everybody can get their first property. It's not it's not difficult. It might be difficult to find an amazing deal and have a home run right out of the gates, which I'd say, hey, look, go get go get a singular look first. Just make sure the property is going to make some money. You're not going to lose money. It's in a good neighborhood. Why not now when you really want to scale your business? That's when you have to and real estate's very similar to any other business, right? So you need to put different measures in place to make sure that you're going to be sure that you're going to succeed. And first of all, I want to make sure that people have the right mindset. The right mindset for investing is very, very important. A lot of people don't realize that being uncomfortable and getting out of your comfort zone is is so critical, it's so important. It's actually one of the highest needs above Maslow's hierarchy of needs. Usually when I speak on stage as I talk about this. But the quick one minute version is that above food, shelter, procreation, all that sort of stuff, warm water, we have comfort. And when people are OK with being uncomfortable, that's when they're going to be able to get more and life of what they what they're looking for. Because anything in life worth having is going to take some work effort and treating treating those different things. Right. Those are actually currency. So. So, yes, mindset's very important and people need to know why they're doing this, what they want, why, why that's important to them, to make people get stuck on the house. Right. Then they need to figure out their strategy because there's lots of different strategies and real estate. I like the BR. I think it's a great strategy. There's also other great strategies out there like rent to own. In short term, rentals are fantastic as well. Development, we're all great and then they have to focus on skill set. So skill set comes under a lot of different things, like other skills that could be raising money or learning how to negotiate or finding deals, getting your deal flow going. OK, so those are those are skill sets. Branding, I'd say is is a skill set, but it's also a separate category in itself. You know, it's funny, I change my profile picture. Gosh, I think it's like three years ago now, me holding all these keys. Right. Literally, I get dozens of people reaching out to me on social media, adding me on Facebook, total strangers. I don't know who they are just because they see the picture and they're like, that's a pretty picture. I guess that person might know what they're talking about. OK, so branding is very important. And then once you start to go into getting more lead flow and growing your portfolio, you need to have systems in place. If you don't have systems in place, you'll literally implode upon yourself. It's going to be your weakest link by far. Right. And then there's going to be leveraging and scaling your business and improving. A lot of people just don't know the actual proper process to prove something. That's when you do you do something, you review it makes some make some changes to improve it and just keep repeating that cycle. Do review improve. You know, a lot of people do review stuff, right, because they get frustrated, they don't have anybody in their corner. So by all means, a lot of people, if you if you want to go somewhere you've never been before, you probably need to interact with people that you've never interacted with before. People have been there before you. Whenever I've gone to climb a mountain or do a big hike, I always I was a tour guide, a guide to take me where I am. And I guess I just wanted to see the young age. I started training at the age of 12 for weightlifting and I was able to get some national level for years because I had an amazing coach who was like literally into two Olympics, Commonwealth Games, Panamerican Games. So in my brain, at a young age, I just said, look, it doesn't make sense, me struggling to try to figure it out on my own. Obviously, I think everybody should try to figure. The things that on their own, like put their hand up and message their entire audience, so how do you do this? Because I don't know how it's great to have a connection of a network like that for for help. But I think it's important if you want to get things done quicker, bigger, better, faster than goal and link arms with people who've been there for their generation ahead of you. Maybe they're not. We were just chatting earlier before this started about I actually hired a mentor that was younger than me, 10 years younger because he'd written eight books. And I want to I wanted to write a book. So I I don't have any any pride around that. If they've done what I want to do and they're really not going to go work with them and figure it out. And there's there's there's free advice and there's also a device and they both have their merits and everybody's time is valuable. So if you want to learn from someone who's been to where you want to be and there are times, then there's a fee to work with them and it's reasonable and it's a good fit for you personality wise and then go for it, right?
George El-Masri [00:26:20] Yeah, that's awesome. We covered a lot here. I just wanted to kind of summarize what we discussed, but correct me if I'm wrong, it sounds like there is kind of four things to focus on in terms of your real estate career investing career. There would be mindset, skill set, branding and systems. Would you agree?
Kory Mackinnon [00:26:40] Those are those are some of the major ones you could even say that social social media in this day and age might want to even have its own category. It's interesting. I saw these Brady and Christie talking from canvasing and somebody in the audience said, hey, what's the best three uses of your time? And the number one was social media is like, look, that's just how we're connected. It's the new it's a new way of getting things done. Everybody has an opportunity, just like a podcast or YouTube channel, Facebook and Instagram, to have to have their own reality TV show. And it's people want information. People want to be entertained. People want real content. And they appreciate people are actually going through the journey. I think it's so, so important. And that's actually something that stuff in our shared with me, too. I was trying to post relevant content ten years ago when people were talking about, oh, hey, here's a picture of my of my sandwich. Here's my dog. Here's my friend. Hung over. I'm just like, you know what? I'm trying to make a difference when people weren't really ready for that. So I kind of tuned out and I was only posting like once a month. But he said, look where you're you're actually really doing this. You're doing this on a big scale. You're one of the biggest people in the province that are doing real estate, if not the country. You got to share the journey. Morris said. Really, people want to see me walking around on Facebook live. Talking about stuff I do is like, yes, people you know, people need that. People want that. So it's I'm not afraid to share the journey. And I hope other people here aren't afraid to share the journey to see what you're doing on social media. I think it's fantastic. And people need more of this.
George El-Masri [00:28:13] I agree. And I do want to talk about stuff as well. We just recently heard that he passed away from from cancer. I know he was a mentor of yours, so I'd love to talk to you about that. But before we do, I just wanted to expand a little bit because of the importance of social media. Are you able to talk about some of the things that you think are essential or some of the things that will really help you excel, assuming that these are some of the things you might share with some of your students? I call them students, and I guess that's what they were, clients or whatever.
Kory Mackinnon [00:28:45] Yeah, no, I mean, clearly what they want. But I think when it comes to social media, again, I'm self-taught. I've not taken social media courses. But I mean, you can I think it's not hard for people to model model success, go see what successful people are doing and model what they're doing. And if you if you don't understand all of the behind the scenes or the the inner workings, I mean, if I want to start a podcast, let's say, hey, we need to talk and I'm more than happy to pay your consulting fee because you've already figured it out, man, help make it easier for me. So I have to struggle. But I believe some of the keys when it comes to social media is to be consistent. You can't just post in the not post and then post. Not post. I mean, there has to be some level of consistency with the timing of the information, like the content you're putting out and the just the message that you're trying to get out. Too many people are trying to be somebody else. Just be yourself. Right. If people are going to want to be your JV partner or something like that, it's because they really resonate with you and what you're all about and the kinds of properties that you're getting into and that you're a true blue kind of a person. So I think that's very important to be consistent, be really clear with your message. You know, they'll be talking about I want to be a chef one day and and that's another day. I mean, like I'm the healthy, wealthy dad. And that's kind of like the thing that I the theme that I've chosen. So sometimes I'm posting about the exercise I'm doing, the food I'm eating are the choices I make to make sure that I'm going to live a longer life. At least that's the goal when it comes to health, because I do believe that health is one of your biggest wealth. Too many people earn all this money to be able to enjoy their life and in turn they usually sacrifice their health and then they spend their money to you know, it's just kind of like living life backwards. But I've always tried to put health first. And to me, that's very important. So. So those are some of the basics. Just be yourself, be consistent, and don't just don't be afraid to share. Get out of your comfort zone. The more you do it, the better you'll get at it. And probably five years ago, I wouldn't have been as comfortable on on a screen with you here. But as you get more screen time, you get more comfortable with it. So it's OK to be yourself.
George El-Masri [00:30:56] Right. And I want to ask you, so when you are putting out all of this content, in your opinion, do people just approach you and sort of ask you for either to become clients of yours under the coaching program or give partners? Or do you have a call to action? And if so, how often do you ask for business or do you ask for partners or whatever it is that you're targeting?
Kory Mackinnon [00:31:22] Sure, a great question. And, you know, I'm just a big believer of giving giving first. OK, so the more you give, the more you shall receive. And if anything, I need to give more. So it's interesting, I went on a March break trip here for covid started. I was like, OK, I have another family trip in like a year. Let's get away. Let's even leave early. Let's let's beat the rush and get away three or four days early. So we started getting away and then everything started breaking and we had to come back. I was literally scheduled to start working with YouTube so you could film YouTube for me and start chopping it up and getting more video content out there, because I believe that's one of the better the better platforms out there. But yes, so that's getting a little bit lost in the question here.
George El-Masri [00:32:07] But it's a call to action, so how?
Kory Mackinnon [00:32:10] I'm sure. So I just give I'm a big fan of Gary Vaynerchuk. Right. So Gary just gives and gives and gives. And if, you know, Gary's fee is if you ever want to hire him, it's like it's like one hundred and twenty grand. Maybe it's even more. That was that's what I heard. Right. So a lot of people do is they'll just hire we'll get ten people in the boardroom, they'll hire them for a day, I guess 12 grand times ten isn't that bad. But I, I like my students to do the talking. I mean, if they're getting great results from it, it's like, hey, great, tell it to people. Referrals are the best way for me to advertise. I don't I don't do sponsored ads. I don't pump out a lot of information. I'll mention what I'm spending a day with one of my students or something like that or hey, check out what some of my students are doing. But for me, it's a good income stream. I'm happy I keep a full schedule with it. And my my purpose in life is to serve. And if people are ready to step up for the saying when when the students ready, the mentor will, they're in their lives. Right. So people resonate with me and what I'm all about. That's fantastic. Let's grab a phone call and see if it's a good fit, because there's definitely it's not it's not something for everybody. And I want to work with coachable people, people that when you show them the path of this is what you need to do. I want to make sure that the motivation is there and they're actually gonna follow through, because I don't want to be working with people that don't take action and don't follow through is really what's the point. They'd be better off to spend their money somewhere else on a on a trip or vacation or something like that.
George El-Masri [00:33:31] So, yeah, one thing I've noticed, because I do follow you on Instagram and you do put out a lot of content, sometimes it's just personal stuff about your kids. Sometimes you share your experiences with current projects, real estate projects that you're working on. But very rarely have I seen you do anything like, hey, or you guys want my coaching program, reach out to me or not to say that that's wrong. But there are some people that I that I follow where almost every single day they're there promoting something. So I guess and you feel like your approach works well, you still get quite a few people that reach out to you. And I'm assuming that's because of word of mouth and the power of attraction rather than trying to pull people to or trying to push something on to people. Is that right?
Kory Mackinnon [00:34:16] Definitely. And to work with me, it's it's a it's a significant investment. And for me, I'm happy with how things have gone. It's been a multiple six figure venture over the past couple of years, many times over. And, you know, I am going to be putting together a digital program for people that want more of an entry level. Like just I want to learn the fundamentals. I want to get into my first deal. So I do believe there's a big need for that. And I'll probably mention that one a little bit more just because maybe it needs to reset to some more people and stuff like that. But for me, I've never wanted to be that desperate person, just provide as much value that you can. And it seems counterintuitive. You've got to give, give, give, give, give, and then eventually these things start to come back to you. But it really is true. And if people can't can't realize that there's roots growing underground, it's not easy to start something like that or to be a high level coach, then you're playing the wrong industry. Right.
George El-Masri [00:35:08] OK, so we touched on this a little bit. I want to ask you about Stephan. What was your what was your relationship with him? And also, you said that you've worked with him in the past and he's mentored you in writing a book and what not. Can you share what that experience was like?
Kory Mackinnon [00:35:24] Sure. So I met Stephan about guys around four years ago. We actually had similar mentors in common, so we were actually had a mastermind together and it was like a last minute thing. I think our our mentor at the time who was a D.C.. Next, respond to scheduling one to do something fun. So I said, look, mastermind in two weeks down in Florida and who wouldn't want to get away down to Florida and talk about real estate or business or what have you? We have some of the Canadian winters up in Canada. So I said, hey, sign me up. The price point is very reasonable compared to his regular consulting fee. So we went down and I had no idea who was going to be there. I just knew I was going to be one on one. It might be one a couple of people in the room and we can learn from each other. And there was stuff in writing I think is twenty eight or twenty nine at the time that are written. Two books I think is working on its third one and just seemed wise beyond his years at that age. And I think some of these iconic type people that end up either dropping out of college or university to pursue their dreams, they're just so brilliant, they have such a genius in them that just doing what we might feel like is on a high level for them. It's just like they figure it out very quickly. I get it. Got the t shirt I'm doing like I'm here to influence the world. And that's that was Stefan's vision, was to really change the world. And I saw that I wanted to give back more to society. He'd been an author many times over. He said, look, there's there's two lives in the world. There's a life before being an author has a life after you're an author. And trust me, there's that. There's a big difference. And even just promoting my journey to to getting the book finished been a two year thing. I didn't believe I was going to be having extra kids in the process of scaling a business. Like all these opportunities really start to come my way. It's amazing what happens when you when you are clear on what you want and you focus on it. The second half, my real investing career, I've been doing more deals than ever and it's all the work I've been doing a decade ago is is really come to fruition now, which is excellent, plus the skill set and everything else is there. But working with Stephan was was great. He was definitely a very iconic person, very, very wise and interesting and great way of coaching and people. I was I would say like, hey, either you like the guy or you didn't there wasn't really any in between. But for the people that were closest to them, they understood that he had a big heart. You want to see people succeed and poured poured into poured into them, really. So he did twenty years worth of work in ten years, which probably wasn't healthy for him. And unfortunately, cancer got him and but he's left a huge legacy. So it just goes to show that content is something that is a legacy. So go and create as much as you can because when your kids get older, they're still going to be able find the stuff and pull it up. And that is going to be your legacy and what you've what you've left for them.
George El-Masri [00:38:21] Would you say that that's one of the biggest thing you do? One of the biggest things you've got from him at content is your legacy.
Kory Mackinnon [00:38:29] Just the importance of sharing the journey. So the importance of sharing the journey, how to be, if you ever look up the hero's journey, the hero's journey is where we all go through when we're striving for bigger things. And it makes a lot of sense. And we've all gone through the hero's journey, including yourself. And, you know, to be able to articulate that on the stage, I've had to follow this speaking stage before. It wasn't easy because you've literally hired some of the best coaches in North America. And then he helped to show that with me to be on this podcast right after Robert Kusaka and to some of these other giants. Right. So it's like, you know, I'm glad that I've met some of those people. You always brought great people into its training rooms as well. And some of my best friends now are the people I've met through the events that he's that he's put on in the past and we'll still put on in the future. His office staff is not closing up shop. They're still living at his legacy. And I think it's very important. And if I can help them continue to love that, I would definitely relay the messages of things that he's taught me. That's very important, too. But, yeah, his biggest thing was just don't be afraid to share the journey. And that's something I tell all my students as well. Real estate's going to be your big dark secret. What's the point? I mean, you can't do much being a lone wolf, especially in today's age where your network is so huge. We're back. When I was growing up in high school and college, there used to be this Kevin Bacon, Kevin Bacon factory where we're all kind of seven levels of separation from Kevin Bacon or from him to other actors or something like that. Right. So but now it's like it's like one level or two levels of degrees of separation from almost anybody with some kind of a common common interest. So it's just crazy how connected we are. Right. Yet we're kind of disconnected, especially in these times, so.
George El-Masri [00:40:13] Well, that's awesome. I'm glad you were able to have that relationship and kind of learn from him. And before we move on to that to the next portion of the podcast, is there any do you have any messages or any message you'd like to share?
Kory Mackinnon [00:40:30] Just in general with your audience. I think if you're listening to this podcast, you're definitely doing the right thing. I mean, you're educating yourself. You're filling yourself up with the knowledge and maybe some encouragement that you might need to to take that first step or do your first deal. You feel, you know, and it's the other day. I find sometimes people can get too paralyzed with just the analysis paralysis. And just like I'm I'm a fact finder, I take a personality test and I'm the fact finder, true and true. But I also want to make sure that I have systems in place that the deal is good enough if it checks all the boxes and the numbers make sense, you got to put the offer and you've got to pull the trigger. And lots of times you can make a deal even better by negotiating different terms and whatnot. So you've got to take some you've got to take some actions. Don't be afraid to actually put offers in, make sure you have an escape clause. I mean, at the end, the deal at the end of the day, deals just aren't going to be presented to you on a silver platter. You've got to go out there and get them done. So I see a lot of people that just absorb all this information, but they never take action. So don't be one of those chronic information learners. You create your wealth by actually taking steps forward every single day. Doesn't have to be big, massive steps. We don't like the times we look up to these social media guys. They're like, wow, I want to be like Gary Vier. I want to be like some of these big giants out there. But, you know, hey, what's carry this message. My my first tweet only had six lights. We've got to start somewhere. All big things start small. So it's important.
George El-Masri [00:41:57] Yeah. And one thing I will say, I believe that having a coach will really help you get over that fear because they've been through it so many times in what seems like a huge mountain to you is something that you will overcome and look back at and think, wow, that really wasn't that serious. And I'm glad I got over. But if you if you don't move forward and you allow fear to take over, then you'll probably with a lot of regrets.
Kory Mackinnon [00:42:22] Big time, right? And really, what is fear, what is fear? Typically, we're afraid of things that we don't know, so we're afraid of the unknown. And what mentors and other wise people in the world can help with is helping with that vision of what it is going to look like in the future or give me the confidence to have that vision in your own head is so important, because at the end of the day, that's why I say mindset is always number one. That's why I'm writing my book on mindset, because if you if you don't believe it in here, nothing else is going to happen. And being a being a former high level athlete, I hate to keep referencing it, but when there's hundreds of pounds on the bar, my best. That's why I was almost 500 pounds deadlift at five hundred and five or five and put double body weight over my head back in the day. So if you have any any doubt whether whatever sport you might play, you're going to miss the shot. So you have to have that confidence. You have to recreate it in your brain so many times that that future realization of it happening is already there. It's already done. So when you're not afraid anymore, when you just say, hey, it might be uncomfortable to get there, but I'm not afraid. That's such a huge, huge relief for people when they have that confidence and they're brought together with another network of other people. That's why all these meetup groups, I think, are fantastic, too. And they're still happening virtually and even podcasts. I mean, this is like a community of listeners that listen to these types of things. I think it's so important it'll help get people if they just see so-and-so did it, then I can do it, too. It's like I'm nobody special. I didn't I didn't come from a lot of money. My parents have never funded any of my deals. I've had to stand on my own two feet at a young age and everybody else here can do it, too. So even Donald Trump's is never just given them everything they wanted. His message has always been give them something to work with, but don't give them everything. Give them a good education, give them great connections, give them a little bit of capital in the day, give them the wisdom and the knowledge. But they got to go down there and do this for sure.
George El-Masri [00:44:25] Well, that's awesome. And one last thing on that and then we'll move on you. I'm realizing that even if you have a coach, you're not going to get all the answers. They're still going to be a bit of unknown. But you got to just move forward and and figure it out as you go and then have that support and it'll work out, I'm sure. So just wanted to throw that in there before we get into the random five. So I'm going to do this year. Yeah. So I don't know. You said you've listen to some of the other episodes. Every episode has different questions. So these are totally random. First thing that comes to mind, number one, is who's the greatest living musician,
Kory Mackinnon [00:45:02] greatest living musician. Wow. I've always been a big fan of, I guess you two. So you two are pretty iconic when I was growing up due to the Pearl Jam.
George El-Masri [00:45:13] Cool. That's awesome. All right. If you could time travel, where would you go?
Kory Mackinnon [00:45:19] I could time travel so any any place in the world or any time in the
George El-Masri [00:45:22] world, any time, any place.
Kory Mackinnon [00:45:26] I would probably like to go see the the Roman Empire back when I was being cool.
George El-Masri [00:45:31] Is there any particular reason,
Kory Mackinnon [00:45:34] you know, if you've ever been to Europe, I mean, it's just amazing what's what's been created over there and how it's stood the test of time. Know, it's funny. What was it? The turn. Remember the name of it in Rome. But like, literally, we lost the recipe for this cement for years. So it just wasn't the same. Right. It was just it's just crazy how things were handed down generation to generation. Sometimes it skips generations or it got lost and found. So I just think it's when you go over there, it's a different world. And I can't wait for international travel to start up again because it's so rich in culture and things are just done so differently over there.
George El-Masri [00:46:08] Awesome. I agree with you. All right. If you could be a cartoon character for a week, who would you be?
Kory Mackinnon [00:46:14] A cartoon character for a week? Well, my kids I have four kids under the age of eight right now, and they're all loving being superheroes and stuff like that. They're literally just watching Iron Man last night, but probably. I don't know if that's a good one. Maybe Superman. Superman always got the job done for sure.
George El-Masri [00:46:33] Yeah, cool. And number four, who would play you in a movie about your life?
Kory Mackinnon [00:46:39] Who would play me? Yeah, I've had different people say that I remind them of different things. Some people say I remind them of Ben Affleck from the boiler room, but. Great question, and I'm sure there's there's an actor out there that could probably do my job, but they have to be True-Blue and hard working and care about people for sure.
George El-Masri [00:47:03] All right. Let's let's let's go with Ben Affleck, because that's the first person you thought of. OK, cool. And what success principal do you live by?
Kory Mackinnon [00:47:12] The biggest success principle that I live by is that success is an own right, it's rented. So every single day you got to wake up and put in the work hard work. As long as it's focused and clear on what you're doing. Everything requires effort, just requires the right amount of effort. So don't be afraid to work hard in the direction of what you want to achieve. And everybody has another level. So always be a reason for that level, right?
George El-Masri [00:47:39] That's awesome. Cool. Well, I think that covers everything. Do you want to share how people can reach out to you and what services you provide?
Kory Mackinnon [00:47:48] Sure. I mean, I'll just say, like, hey, I'm pretty easy to find. You know, people can find me on Instagram under my name. It's with the K, and I'm sure you'll put some links and one up for people to be able to find us. But I'm also on Facebook, too. I've got a website. It's just my domain. So according to Kim Dotcom, if people are interested in talking, they can submit an application to chat. And I do work with people one on one for six months, 12 months or even beyond that. But otherwise I would be starting up my YouTube channel and lots of other great things here in twenty twenty. So I really appreciate the opportunity here to to speak to your listeners. And if I can help out in any way, by all means, let me know.
George El-Masri [00:48:28] Have you lost your book or is that still in the works
Kory Mackinnon [00:48:32] book is still in the works. We, we're actually going through the second round editing right now. And I kind of changed the flavor of the of the style of the book. I wanted shorter, punchier chapters to appeal more to the millennial generation because I knew if I wrote chapters with big, long, heavy book with big, long, heavy chapters as pages, one would get read. So I want something that's very easy to be a page turner. So you'll see that this year to some great.
George El-Masri [00:48:58] Well, thanks. Is there any final final words from you? Are we all good?
Kory Mackinnon [00:49:04] I think that's it. And again, I just want to appreciate you and your time here and reaching out. I know we've been in touch for a while now, and I just don't be afraid to take some action. Like it's you know, there's there's a lot of people that go to these events and whatnot. They just they stand on the sidelines. And at the end of the day, the best way to learn is by getting on the field. And you learn a lot in university or college, but you learned the most from doing an internship by actually getting the practical, practical experience and full immersion. Right. The best way to learn something, even if it's a new language, is to go visit the country and don't speak English, if that's the thing you're not trying to speak. So you learn by just getting on the field and fully immersing yourself and going all in. So it's that's pretty tough to to get to second, when you're when you're footstone first. So for sure, I can keep giving these deep, profound answers all day. I really appreciate your time and we'll have to do it again sometime. Able to do version two point on sometime.
George El-Masri [00:49:57] Yeah, it sounds good. Corey, thanks a lot. And I wish you all the best.
Kory Mackinnon [00:50:02] Thank you likewise for the care.
George El-Masri [00:50:05] As always, thank you for tuning in to this episode, I hope you've got something good out of it. I wanted to offer you a free report that I've created just for you as a listener. The report is the beginner's guide to real estate investing. And hopefully this will help you identify what type of properties, what kind of investment properties would be suitable for you. And you can download it by simply visiting w w w well off a forward guide again, well off the forward slash guide. Enjoy. And I look forward to connecting with you soon.