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Georges El Masri [00:00:00] This is George El Masri, and you’re listening to another episode of The Well Off podcast where I interviewed Aaron Moore today. Aaron is one of the top wholesalers in Ontario, and we discussed buying a property from a wholesaler from A to Z. What does it look like for you? What are some of the cost associated? Why should you buy from a wholesaler? We also talked about the other side of the equation. So what are the costs for a wholesaler to generate leads and to create opportunities? Basically, the cost per lead pay per click options and also fliers. And finally, we covered some of the benefits of working with Aaron. What services does he provide to sellers that make him different from other wholesalers? A lot of good things in here. If you’re interested in learning more about wholesaling and also if you do appreciate this episode, I would really appreciate it. If you can share this with your friends and family and leave us a review on the Apple Podcasts platform. And finally, if you want to learn a little bit more about investing in real estate, you could download some free reports by going to well after easy for its last report. Enjoy the episode! Welcome to the Wealth podcast, where the goal is to motivate, inspire and share success principles. I am here with Aaron Moore today. And for those that don’t know, he is multi award winning estate investor and best known for having one of the most established house buying companies in Canada. He uses a mix of wholesaling, fixing flips and long term holds. He’s built a very successful real estate business over the last few years. So Aaron, welcome to the show. Thanks for coming all the way from North York today.
Aaron Moore [00:01:31] Well, thanks for having me. It was a solid 27 minute and.
Georges El Masri [00:01:35] Perfect. OK, so why don’t you start off by telling me a little bit about your childhood where you grew up and just one or two things you remember?
Aaron Moore [00:01:44] Sounds good. I grew up about an hour east from Toronto in Port Hope, so, you know, stayed local in southern Ontario all my life, you know, growing up, I was country boy, small town and country had a lot of pets, cats, dogs, even a pet raccoon, even a pony. Probably others that are getting real estate finance. It was never thought of. Much of my family were just low income paycheck to paycheck. My parents rented all my life until I bought them their home. So that’s something I’m proud of.
Georges El Masri [00:02:17] Nice. That’s awesome. The Parrot Pet Raccoon kind of intrigued me. I’ve seen people like videos of people that do that. How do you get a pet raccoon?
Aaron Moore [00:02:27] Well, my dad found him sort of abandoned. My dad worked in Whitby, so he found it. But I think abandoned in a dumpster beside a dumpster near his work, something like that. I think when I was groggy, so bring it home and we lived out in the country, so let’s recuperated. And he lived with us for a while.
Georges El Masri [00:02:44] OK, cool. It’s very, very rare. I saw this video recently of like some dude feeding hot dogs to a bunch of raccoons say there are like 50 of them around him anyway. Totally random. But OK, so how did you where do this interest in real estate come from? Like you said, your family was living paycheck to paycheck. Not really. No background in real estate or whatever. How did you end up being interested in real estate?
Aaron Moore [00:03:12] It was probably, you know, in maybe late my university. I think the last year of university I sort of met some entrepreneurial people, started talking with them. They had. So I met a few people that had some a little bit of real estate background. You know, they had renovated properties, had some rentals, that sort of thing. And it was just, you know, the possibilities of, you know, you know, thoughts like financial independence started springing up in my mind, you know, someone showed me the rich dad, poor dad book. So I did read that. So just, you know, it’s like things sort of can pile on top of each other and it’s like, you’re going up the hill learning little bits by little bits. But I was in my mid-20s. That’s the point. I’ve, you know, I grabbed one book some rich dad, poor dad, real estate investing one to one bought a house. And there you go. That’s the start.
Georges El Masri [00:04:04] Cool. That’s awesome. And that’s very different from what you’re doing now, which is basically like wholesaling, fix and flip that type of thing. What got you interested in that
Aaron Moore [00:04:17] in the wholesaling and fix and flip? Yeah, I did. So after having, you know, one property for a few years. It was a rental where I lived in it as well as two unit property, so it did very well. I saw it appreciate the mortgage get paid down. I was making rent from. Basically, I moved in housemates with me, so that went well for a few years. I saw how it went. I said, I want to do more of this. I should have done more of this earlier. So I did start going up to local real estate investing groups at that time, learning, learning from locals about, you know, I heard this weird concept of buying from motivated sellers and doing your own marketing and basically getting first dibs on some hot properties. So I said that sounds like a good idea. Why don’t I try that? Yeah. So I, you know, it’s you kind of get your feet wet, you do a little bit. And for me, it certainly grew over the years, so I’m doing a lot more now.
Georges El Masri [00:05:14] OK, so I think what a lot of people are kind of wonder because a lot of real estate investors get emails from wholesalers. They’re like, there are tons of wholesalers now. But I think what people wonder is, how does this actually work? Like, I see a deal that I like. It looks like it’s in the neighborhood that I want, whatever. How do I go about buying this house?
Aaron Moore [00:05:37] Sure. Well, with us and wholesalers in general, it’s fairly easy because when we’re promoting a property or showing it to our investors, it’s already under contract. We’ve got a contract. The terms are already laid out. But you do need to be ready to move quick, typically. So a lot of these need a quick decision. Some might be fast. Sales quick closes. So there’s a number of things you got to look out for. But if you’re in a position to sort of by and buy according to the contract that’s already negotiated, then you need to be ready.
Georges El Masri [00:06:18] Yeah. So can you kind of walk us through what that looks like? You have this property under contract one two three. ABC Street The price that you’re offering it for is three hundred thousand, just for an example. I go in and I say, Aaron, I’m interested in this house. What do I do from here? Sure.
Aaron Moore [00:06:36] So, you know, we do send you a bunch of comparables information, so we want to swamp you with information to help you make an educated decision. Because we do want you to move quickly. Yeah. And we don’t want sort of any wishy washy buyers. So we want to we want you to weed yourself out if this, you know, we want to give you all the details. You know, we provide you a whack of angel pictures, videos, comparables. Yeah, the history on the house. So once you have that, we’ll call it the document history. Then if you still want to view it, it will definitely set you up with a viewing. Usually these days, we we’re still doing kitchen reviewing. Often, it’s kind of a bit of an open house, but we have a scheduled time slot so you can schedule a time slot to view it when it’s usually when we do our inspection as well. And if you like it, basically the next day submitted offer, some of them are typical price probably get in. We do a viewing from whoever wants and then we’ll take office the next day. Others, if they move really fast, if it’s a really tight timeline, we’ll just take first come, first serve offers. So it’s whoever’s really says yes and brings a deposit. It’s theirs.
Georges El Masri [00:07:49] When you see bring an offer, you’re talking about like a verbal offer, do the people just say, yes, I want it? Or do they have to put something on paper for you?
Aaron Moore [00:07:58] You feel like if it’s one of the first come for serves, it can just be a verbal or, you know, a quick email that they want it. And, you know, really basic terms like price deposit, any conditions they need. Yeah, but with us, you know, it comes down to who’s bringing the deposit. Yeah. Anyone can say something. Sign up. Sign a piece of paper and back out. You know, I flip and sell a lot of houses on MLS as well. So I’ve had tons of people say they’ve signed the agreement. You know, next day, it’s time to bring the deposit. It doesn’t happen this year, so that happens all the time. So, you know, for me and I’m sure in real estate until you get that deposit, you know, paper is paper.
Georges El Masri [00:08:40] Hmm. So when you say sign an agreement like they’ve agreed to the terms, whatever, are they signing an assignment?
Aaron Moore [00:08:47] That’s right. Well, yeah, we do have the paperwork. So we’ll do up an assignment agreement. You know, your standard sort of oria. Yeah, standard realtor assignment agreement. And that goes along with our agreement of purchase and sale, which someone is taking. That’s where a signing that agreement of purchase and
Georges El Masri [00:09:04] sale, right? And that’s why. So as part of that assignment, you’re going to say we’re collecting a deposit of x dollars. And if the person doesn’t bring that deposit, then they don’t, they don’t get the assignment. Basically, that’s
Aaron Moore [00:09:16] right. We’ll just, you know, we’ll buy it ourselves. That’s something about us. You know, when we get a property in a contract, we’re saying we’re going to buy it ourselves. You know, maybe another investor buys the assignment from us. If not, that’s life. We do lots of flips ourselves. We buy rentals, so we’ll close on it
Georges El Masri [00:09:34] ourselves, right? OK, so just to kind of break this down, so you would find a deal, however, where you find one, you would get it under contract. So you would submit an offer to the seller and then you would start marketing this property to the people in your database and somebody would come along and say, I want this house, so you prepare an assignment. And as part of that, you collect a deposit from this person. And if? All goes well. That contract for the purchase of this home is now assigned to this new person and they are responsible to close on this property now. What happens if they’re unable to close for some reason on the property?
Aaron Moore [00:10:12] If they’re an able, they are basically we’re going to buy it or we can find another investor to buy it with us or assign it to another investor. You know, occasionally with us happens. We don’t like it when it happens. But this happens with realtors, with us. There could be something that causes a delay in closing, sometimes rarely. But sometimes it is from our investors. And usually it’s involved with, you know, the private mortgage is delayed or something of that nature. We don’t like when that happens, but sometimes that does happen. And, you know, we just ask, we work it out with the seller, compensate them something for some, you know, if it’s delayed a couple of days or a week? Yeah, but it also depends on the needs of the seller. Sometimes that doesn’t work for the seller, so people do need to understand if you’re delaying a contract, you’re in breach of contract, you can fall right apart. But you know, most times, not always, we can renegotiate something and, you know, ask for a few more days or something like that. Sure, but not always trust me. I’ve seen it.
Georges El Masri [00:11:11] Yeah, especially if the people don’t know you. They just got a marketing flier from you. And now all of a sudden, you’re saying, Hey, hold on, we need to delay closing. They’re going to think something fishy is going on.
Aaron Moore [00:11:19] Potentially, you know, people have their life situation, so people are expecting that money on that day. Yeah. And there may be a series of things happening after that that they need that money for. So it’s a serious thing to close on time.
Georges El Masri [00:11:36] Yeah. Right. So I was going to ask you about your source of the business. Obviously, I’m sure you do a lot of marketing, but you’ve been doing this for a while. Have you found that some of your businesses referral based now? Like maybe they have a friend that’s in a similar situation to get, Hey, call Aaron. This guy sold my house quickly.
Aaron Moore [00:11:57] We do have some of that. We do pay a referral fee. It’s 2021 dollars and twenty one. That’s so it’s easy to remember and it’ll go up to 2022 next year. So call it that month. But yeah, we’ve paid out that referral fee a number of times and we do have like I can think of one sort of repeat client. I’ve bought a house from them in 2009 in the same family. And I guess it was a couple of inherited situations that had, you know, different sort of inherited houses over the years, but one from them in 2009, another time in 2015. So there’s not a whole lot of repeat clientele like realtors would have because it’s more it’s a little more situational. But we definitely get the referrals like they’ll refer to friends, family, if you know, they’re in kind of a tough situation to have a fixer upper property, things like that.
Georges El Masri [00:12:47] Yeah. Have you ever looked at your analytics to see what your cost of sale is using differently? What are your main sources of marketing? Are you doing fliers? Are you doing online ads?
Aaron Moore [00:12:59] We’ve always done a lot of fliers, but our number one nowadays is the online. Over the years, our internet presence is growing and we’ve just kept doing more and more online or pay per click. Yeah, a lot of pay per click with, you know, Google. There’s different ones like Microsoft, but Google is the main one. Yeah. So just through search engines, the paid the paid advertising as well. That’s our number one. Maybe our straight marketing cost, you know, probably paying around 300 bucks a lead, roughly.
Georges El Masri [00:13:33] OK. And how many leads do you normally need to close on or complete a sale?
Aaron Moore [00:13:39] Well, good numbers 11 11 leads. You know, we’ve been over 20, you know, high 20s in the past. We’ve been down closer to 11 these days just because we’re getting better doing things better. Yeah.
Georges El Masri [00:13:52] So yeah, even better for sure. You’re refining the process, making it more efficient. Yeah. So three hundred dollars per lead and you need 11 leads, so you’re looking at thirty three hundred bucks per sale. And you know, on average what you’re making on a deal of
Aaron Moore [00:14:08] a wholesale deal, probably an average around 30000
Georges El Masri [00:14:10] 30000. That’s awesome. Yeah. So that’s extremely profitable. Do you know how much time it takes? Like, I guess when you have the systems in place, you don’t need to commit as much time to doing this. But setting up the pay per click and the landing pages and all this stuff probably takes a while.
Aaron Moore [00:14:26] And it’s a lot of going like there’s a lot of leads talk with a lot of people. It’s a fair bit of work
Georges El Masri [00:14:33] and you have to hire somebody probably to do.
Aaron Moore [00:14:36] I’ve hired I’ve got a team, so there’s a fair bit of overhead behind that nowadays.
Georges El Masri [00:14:40] Yeah. Yeah. So this is like just kind of the cost for the sale taking into account the marketing, but it’s not taking into account the salaries that you have to pay out and all this other stuff. That’s right. Yeah. OK, so are you finding it? It’s becoming less profitable. As maybe more wholesalers come along in that type of thing or I, well,
Aaron Moore [00:15:03] I don’t know. We’re having our best year yet, so we’re OK.
Georges El Masri [00:15:06] Yeah, OK, that’s awesome. Yeah. Have you found that there have been a lot more wholesalers lately? It feels like everybody’s reaching out and saying like, Hey, come join my list, join my list.
Aaron Moore [00:15:15] Definitely. There’s the wholesaling and I’ve been around for over a decade. I do this full time since 2008, so I’ve seen, you know, wholesalers come and go. There’s sort of an ebb and flow. Long term, you know, it’s really who sticks around long term and grows the business long term. I think it’s more popular. There’s, you know, 10 years ago there was hardly any of us doing it consistently, let’s say. Nowadays, there’s a lot more players in the game locally. I think the industry’s better. We’ve gotten a lot better. We’re just providing a lot more value to the sellers. Just like any industry competition, the more competition there is, the better value the sellers get, the more options services. We’re just, you know, it’s like better, faster, stronger. Yeah, yeah. And the seller benefits.
Georges El Masri [00:16:05] Can you give us some examples of what services you would offer a seller that maybe some other companies aren’t doing
Aaron Moore [00:16:13] a lot of? You know, it could be even small things in our contracts. We tend to pay like our company compared to the others out there. We, you know, we pay bigger deposits. We have shorter conditional periods. So that’s some of our value. You know, we just tend to get things done a lot quicker. So, yeah, we move a lot quicker. Some options we give to sellers, we give loans if people want a second mortgage. You know, sometimes it’s the example of the sheriff is coming tomorrow or the came a couple of days ago and walked into the house. All their contents are still in the house and they have equity in the house. So if we can give them a loan, we can get them back in. They can, you know, renovate the house and tidy it up or something or something of this nature. So then they can slowly sort themselves or we can buy it, but still get them in the house with it within a week once the mortgage is paid back up and they’re not in arrears anymore.
Georges El Masri [00:17:14] Yeah, that’s just to clarify, like the sheriff was there because they missed two mortgage payments or whatever else, and now they’re going to about to do a power of sale. So they’ve locked them out.
Aaron Moore [00:17:24] Yeah. So because they haven’t paid their mortgage in many months, the sheriff has locked them out and the bank or the lender is going to do a power of sale and sell the house. So we help people from that situation all the time. Another thing we do is we like to just let them stay after closing because people sometimes think people might be they might be breaking or like they could have no money for moving costs or but then there’s also this issue. Maybe they need a lot of money, so maybe they want the equity from their house to buy their next house or for whatever reason, it is the typical reasons they want a lot of money, like tens of thousands, hundreds of thousands from the current house to buy their next house. So we will close earlier and we might let them stay some weeks, maybe a month, a few months. Probably not, but sometimes after closing. And that’s just it makes their life easier, gets them the cash they need now, and they can move on through life with a lot of cash in their bank account.
Georges El Masri [00:18:19] And that’s pretty cool. How do you? Well, first of all, if you’re letting them stay for a few months, are you not? Are they technically not your tenants at that point?
Aaron Moore [00:18:26] Yeah, we’re not keeping them as tenants. They’re not paying any monthly rent. We just have we do have a large security hold back. You know, we’re talking tens of thousands. It could be 30, 50, right and something like that to make sure they leave.
Georges El Masri [00:18:39] OK, so you’re not accepting a monthly rent from them. Therefore, they’re not technically your tenants. They’re just you’re allowing them to stay in this home. Yeah. Interesting. Have you ever run into a situation where the people refused to leave and you had to get them out somehow?
Aaron Moore [00:18:54] Yes, we have. And but typically it’s rare and it works in our favor. I have had one family. They moved out weekly, so we have a $500 a day penalty coming from their security. Hold back for that. So yeah, I think it was five days late. So I got a twenty five hundred dollar checks for five days, OK, from my lawyer.
Georges El Masri [00:19:17] And what if they didn’t leave? Then what would you have to do? Would you just call the police at that point?
Aaron Moore [00:19:22] You’d probably you’d have to take it to court. And you know, we have tens of thousands and hold back, and we would that would come to us. And sure, that would pay for it.
Georges El Masri [00:19:30] Basically, you’re protecting yourself with that hold back, which is which is awesome.
Aaron Moore [00:19:34] So there’s risk and reward. Mm-Hmm. And uh, yeah, yeah.
Georges El Masri [00:19:38] Yeah, I’m just thinking with the way courts are, like, if you’re a couple of my, you know, nine months to get them out or whatnot could be pretty bad. But yeah, you protect yourself. Yeah, yeah, we don’t want it.
Aaron Moore [00:19:48] We don’t like we don’t want to keep that hold back. We want them to move out like it. Sure, a reason is it’s a good security to get them out on time.
Georges El Masri [00:19:53] Yeah, yeah, that’s awesome. So yeah, you’re. You’ve been doing this a long time. How have? Well, for people that are looking to do their first wholesale deal, what are some things to watch out for? Because obviously there’s a lot of people doing it. Some may not be as ethical as others or they might be, you know, there might be some scams out there. Why not? What do you want to look out for? What defines a good wholesaler?
Aaron Moore [00:20:17] I guess for me, I do see wholesalers, you know, they want to hold things this contract and they seem to want to get paid, whether the property closes or not and all this kind of stuff. It’s like, here’s your sign. The piece of paper by the piece of paper, and I want my money now and deal with whatever happens. But you know, I’ve seen contracts not close, so I’ve had, you know, I’ve had a person die before closing, you know? And do we really expect a person to go and sue the estate and go in a legal battle with the estate because the state wants to take control of the sale themselves and doesn’t want to sell to you and all this sort of thing? Or I’ve had someone, you know, sell to me. And then I got a call like a week later after he signed the paperwork and he’s trying to renegotiate, get a higher price. And he, you know, he told me he has another buyer is going to pay more. So, you know, I think I did it. We did end up going up a few thousand. But what happened in hindsight is he sold the house with an earlier closed date and then left the country. So, so he sold the house earlier close date. You know, it comes to our closing date and it’s, you know, and he changed laws as well as we picked a different lawyer close that was before a closing date left the country
Georges El Masri [00:21:37] close to like to someone else.
Aaron Moore [00:21:39] Yeah. So there was someone else
Georges El Masri [00:21:40] while you already had it under contract, right?
Aaron Moore [00:21:43] Well, yeah. And then he’s left the country. So, you know, what are we going to do? We’re not going to anything. Yeah, there’s not much to do, but
Georges El Masri [00:21:51] he’s still he’s still had a deposit from you, right?
Aaron Moore [00:21:54] Yeah, our deposit was with his lawyers. So we got that back, OK? It took a little while, but we got back. So things happen. So if someone if there’s a wholesaler that wants her money before the deal actually closes. Just be careful
Georges El Masri [00:22:10] if they want your money. Like, if there are some
Aaron Moore [00:22:12] out, there are Sandy a deposit, of course, the deposit you expect. But if they if they expect to get paid out in full or paid out, basically they expect to get paid out before a successful closing. Yeah, that’s for me. That doesn’t work.
Georges El Masri [00:22:25] Yeah. So maybe we’ll talk about that a little bit because obviously you make money on the wholesale fee. Maybe there are other ways for you, but in general, like that’s what that’s how wholesalers make their money, right? So how does that work for someone? Let’s say your you have it you as the wholesaler have a property under contract for three hundred thousand, but you’re assigning this contract for three twenty five. So there’s a $25000 wholesale fee for somebody buying that home. How can they get financing? Like, are they able to get financing through a lender, like a lender or it has to be private in that situation?
Aaron Moore [00:23:02] Most they can. Yes, they can get financing for a lender, but it’s you typically on the 300000 yes, not on the 325 private lenders. Alternative lenders may lend some due later on the three. Twenty five, yeah, but typically the big banks they’re just used to lending on the that the contract. Yeah, that agreement of purchase and sale price to 300000. I’ve heard rumors of lenders doing otherwise. I just haven’t nailed it down yet.
Georges El Masri [00:23:32] OK. I’m just wondering because lenders are so like, so strict now with things. If they know that there’s an assignment fee, do you know, like, are you aware of that can ruin the deal for the person trying to get the lender?
Aaron Moore [00:23:45] I’ve never seen it ruin the deal. Lots of our deals are done through the big banks, so it’s not really an issue. But well, one thing you usually when it’s going through big banks, we’re doing this amendment to change the name to the buyer’s name. Mm hmm. So the banks don’t even need to see that assignment. So that’s right. That is one thing we do. Yeah, yeah, that makes it a bit easier. But sometimes the banks see the assignment as well. There’s different ways to do it.
Georges El Masri [00:24:09] Yeah, if they see it, I’m sure they’re going to say, you got to show us that you have enough cash to do the down payment, plus the assignment fee or whatever.
Aaron Moore [00:24:17] If they see the assignment fee extra, they just need to see you have more
Georges El Masri [00:24:21] down, you have to factor it into their numbers. Yeah, OK, so do most of the people you work with or most of the buyers? Do they typically go with private lending? Or do you have like a big group of people that would get go through and a lender?
Aaron Moore [00:24:38] It depends on the property in the closing time frame, typically. So we have definitely a fair share that would close by with an eight lender, a bank mortgage, and that’s usually going to be your house in livable condition. And it has to have, you know, we’re probably these days, like since corporate, everything’s gotten slower. Yeah. So, you know, the Islanders are taking it seems like they take at least a month to do a bank mortgage. Sure, they can do it quicker, but if it’s a two or three week closing, we’re probably not going to put a bank mortgage on it.
Georges El Masri [00:25:09] Yeah, for sure. Yes, a little too tight.
Aaron Moore [00:25:11] And if the houses are unlivable, just major disasters. If it’s a real fast closing, then yeah, if people buy buying with like cash lines of credit, private lenders, that sort of thing.
Georges El Masri [00:25:22] OK, so maybe one last thing in terms of your marketing. So you’re saying that the online stuff has been more effective lately as of late. You started off doing a lot of fliers and you had success with that. Are you finding fliers have become less effective?
Aaron Moore [00:25:41] I would say recently they’ve become less effective. Just it depends on the area. If a bunch of other house buyers are sending fliers in the same area, then yeah, it’s going to be less effective if you go find it. You know, certainly if anyone wants to buy at a higher end neighborhood, they’re not getting the more expensive hire and neighborhoods aren’t getting these kind of fliers. It’s more you know, for the GTA, the lower price points, the older neighborhoods. I don’t think too many people are sending to brand new houses. Yeah, expensive. The more expensive neighborhoods. Right? It’s certain types of neighborhoods. I’m sure people in our industry target the types of houses they want to buy. So generally, it’s getting more expensive or getting more, yes, more expensive to do the mailers. Yeah. But it’s, you know, it’s still worth it.
Georges El Masri [00:26:33] Yeah. And it’s you, I’m guessing typically unaddressed mail that just goes blasts out to our postal code area.
Aaron Moore [00:26:40] Two postal codes based on, you know, types of houses we want to buy. You know, often people want to buy those same bungalows or some houses you can convert to two units. Yeah. You know these there’s lots from the 50, 60, 70, so it’s those kind of neighborhoods.
Georges El Masri [00:26:55] I can see it being very expensive because I’ve seen like the same flier going from Hamilton out to like this area like Woodbridge. All sorts of places. So if you’re doing thousands of fliers like that, it can add up pretty quickly. You’d have to get a pretty substantial return. Yeah. To make it worthwhile.
Aaron Moore [00:27:14] So it’s every, you know, you’re always mailing some thousands of letters and it’s costing you thousands of dollars.
Georges El Masri [00:27:19] Yeah. So I’m assuming you have to, like, keep track of everything you’re doing in this business, but you can’t afford to just try something and not track it right? What kind of systems do you have to track your marketing, your results?
Aaron Moore [00:27:32] It, I just personally like it’s not like we’re a huge volume industries. It’s not like, say, a convenience store. We get transactions each and all day long or something. But yeah, we do have systems we our phone system. You know, we have use call rail for our phone system so that we have all these different phone numbers. So different letters will have different phone numbers on them. So we know based
Georges El Masri [00:27:59] local numbers, right? Yeah.
Aaron Moore [00:28:01] And it’s not it’s not perfect tracking because, you know, we send a letter or someone might go to our website and then so we don’t really know it’s came from the letter, but on each letter, it does have different phone numbers. So if they call that phone number, then we do know it’s exactly from that letter.
Georges El Masri [00:28:16] Yeah, yeah. Do you take some sort of like do you take courses on this or did you just kind of figure it out as you were going?
Aaron Moore [00:28:22] Like, I’ve taken, uh, probably the best would be like I’ve had different coaches
Georges El Masri [00:28:27] over the years, OK? Yeah.
Aaron Moore [00:28:28] And I I’ve been involved in different local real estate investment networks and yeah, I’ve learned from many sources. Mm-Hmm. Yeah, so
Georges El Masri [00:28:38] many. Awesome. OK, so why don’t we jump into the next section, which is a random five? I’m just going to ask you five random questions, and you just tell me the first thing that comes to mind. The first one is where do you see yourself retiring?
Aaron Moore [00:28:53] Oh, probably staying put?
Georges El Masri [00:28:56] Yeah. Is it in the near future, you think?
Aaron Moore [00:28:59] No, no. I’m here to work. I’m here to do things, create things. So I’m not here to retire. I’m not on this earth to retire.
Georges El Masri [00:29:07] OK.
Aaron Moore [00:29:08] But you know, I certainly may. Also, I’m sure at some point I do like going away in the winter for a while and having more sun than they have around here. So yeah, I do like places like, you know, Greece and even Florida is great and cool. Aruba, Costa Rica, beautiful places.
Georges El Masri [00:29:27] Yeah, lots of beautiful places to go in in the wintertime here. Number two, what was your dream as a child? What did you want to become?
Aaron Moore [00:29:37] Dream? I was always a bit of a nature boy. I don’t know. I don’t think there’s any one thing I ever stuck to in my head. I can think of myself wanting to be like a forest ranger or something. Maybe in high school. I thought, maybe journalism writing something like that. But there’s no. The thing that really stuck to die hard.
Georges El Masri [00:29:58] Yeah, yeah, yeah. Cool. Number three, what animal do you admire, admire?
Aaron Moore [00:30:05] Oh, there’s always something about the monkey I like just because it’s so fun to act with. Yeah. You know, traveling around the world, you get to interact with monkeys and they’re a real treat. Real handful. Yeah, entertaining.
Georges El Masri [00:30:18] I agree with you. I love monkeys and snakes. Number four, if you were a plant or a tree, which one would you be
Aaron Moore [00:30:28] plant or a tree? Well, you know, I’d probably like to give some good fruit. So let’s see what tree get. Some get some good produce. How would an apple tree? That’s pretty good. OK. And I always remember that story of Johnny Appleseed spreading apple seeds and planting apple trees around the, I guess, North America, whatever he did.
Georges El Masri [00:30:48] Yeah, that sounds good. That was kind of a weird question, but you covered it pretty well. Number five, if you were forced to participate in a triathlon, so running, biking and swimming, which one do you think you’d be best at?
Aaron Moore [00:31:03] I’m great at them all,
Georges El Masri [00:31:05] are
Aaron Moore [00:31:05] you? I am pretty good. All of them. Yeah. Cool. But so I mean, maybe swimming. Maybe swimming.
Georges El Masri [00:31:10] Yeah. Have you done a triathlon?
Aaron Moore [00:31:12] No. But I’ve certainly done a half marathon, so I’m a decent runner.
Georges El Masri [00:31:17] Yeah.
Aaron Moore [00:31:18] And I’m a pretty good swimmer.
Georges El Masri [00:31:20] Yes. That’s awesome. I’ve also done a half marathon, but that was very difficult. I was like, I was sore for like two weeks after that. Me too.
Aaron Moore [00:31:28] Yeah, I was much better with like five and 10 kids. I used to do those more in my 20s, and I, yeah, I prefer those much, much more.
Georges El Masri [00:31:35] Yeah, I don’t know why. I just really strong. Maybe I didn’t like, prepare properly, didn’t eat the right things and whatnot. But anyway, I got through.
Aaron Moore [00:31:42] I’m sure like me, it was the training I didn’t train for. Like enough?
Georges El Masri [00:31:45] Yeah, not nearly. Yeah. OK, so how do people reach you and what services do you provide?
Aaron Moore [00:31:53] Well, we’ve got our four investors. We’ve got our website host deals. Gate okay, at people like that website and our service because we’re basically giving you these private off market deals, you know, big discounts. These are you’re buying for less than market, right? Like when we send out a deal, you cannot find this price or this kind of property on MLS. So like, that’s our focus, that’s what we do. So if you want those kind of deals and different areas, you can go to our website, you know, get our email notifications and you can tell us what areas around Ontario that you’re interested in and we’ll try to only send you what you’re interested in. So that’s how those deals gtate up to. We do have we have a couple different websites. There’s that websites for investors. We have another website aimed at home sellers. So it’s not the house sellers website. You go to the investors. Yeah.
Georges El Masri [00:32:47] Cool. Just on that note, I have actually seen certain wholesalers that will put out deals, but what they’ve done like, they’ve just purchased a home off the MLS and they try to package it as a great deal. So sometimes you have to be careful to like, make sure you know you do a little bit of research to figure out what market value is. And don’t just take the wholesalers word for it, right?
Aaron Moore [00:33:09] Yeah, talk. If you if you work with the realtor, you know, ask a realtor, maybe to give you some comparables or, you know, there’s a lot of sold data you can get. It was, yeah, it was. Housing was what I use most, but it’s all of these different ones you can get. You can actually find the sold data in the area. You can double check everyone else’s comps. Yeah, if someone sends you a few comps, it’s good. Like use that information, but double check.
Georges El Masri [00:33:34] Yeah, for sure. Yeah. Awesome. Well, we cover a lot of good stuff here. I appreciate you coming down and yeah, I look forward to chatting with you again soon.
Aaron Moore [00:33:42] Thanks for having me.
Georges El Masri [00:33:44] As always, thank you for listening. I hope you enjoyed the content. And if you did, I ask you to share this with a friend, with a family member, somebody who might benefit. And it’s always appreciated. If you can leave us a review, especially if you’re listening to it on the Apple Podcasts app or if you’re on YouTube, give us a like subscribe comment and your support is always. Appreciate it. Thank you very much.