Converting an interested investor into a real money partner can feel intimidating. And while it might take a little trial and error at first, luckily there is a formulaic blueprint that you can follow that will guide you on the path to success. In fact, it’s as simple as looking at three main factors. Investors need to know you, like you and trust you. Gaining their trust might feel like the steepest uphill battle of the three. Let’s take a look at how you can obtain the trust of potential investors and convert them into paying money partners.
Table of Contents - Capital Tips: Know, Like Trust: Being Seen as an Authority
Look the Part
It may seem arbitrary, or even unnecessary, but dressing professionally is one of the best ways to impress investors, and stand out from your competitors. Those that dress up in business formal attire give off the impression that they take their job seriously, and they are determined to be a top performer in their field. Additionally, those that dress sharp and have clean features (such as a shaved face or brushed hair), are more likely to be taken seriously among investors, realtors, and interested homeowners. And if a simple act such as dressing in a nice suit will bring more business through your door, why wouldn’t you take advantage of that?
Once you get your look down, you’ll want to start mapping out how to market yourself to others. An “elevator pitch” in the film and television industry, is a pitch that’s 30 seconds or less that swiftly and effectively explains the product you are selling. It’s a speech so short that it can be done in the course of an elevator ride. Pitching yourself to others is no exception. Investors can quickly lose interest if your verbiage isn’t compelling enough and suddenly you are drowned out by the competition. Consider using attention-grabbing adjectives and crafting a story that is unique to you and your vision.
Make a Great Business Card
Having a business card may feel like the oldest trick in the entrepreneurial book, but it is still as effective as it’s ever been. Not only should you carve out time to order a business card, but you should also give extra attention to its layout. Believe it or not, potential investors are more likely to keep an eye-catching business card than a basic one with black font. A business card is what will ultimately make your lasting impression. If you don’t have a business card, or an extremely visually unappealing one, you might as well consider your well-dressed nature and killer elevator pitch all for not.
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