EPISODE 9: FIX AND FLIP THE PROFITABLE WAY WITH FIDAN “FRANK” GENESKI

Rob Break and Fidan "Frank" Geneski highlighted in their discussion that the fix and flip strategy involves buying a property needing renovation, upgrading it, and reselling it for profit. Understanding this process is critical to positive outcomes in this real estate venture. But, the entire process is not as straightforward as it might seem. Geneski goes in-depth on the complexities and intricacies of the strategy during the podcast. 

Episode 9 Fix And Flip The Profitable Way With Fidan “Frank” Geneski

Rob Break and Fidan “Frank” Geneski highlighted in their discussion that the fix and flip strategy involves buying a property needing renovation, upgrading it, and reselling it for profit. Understanding this process is critical to positive outcomes in this real estate venture. But, the entire process is not as straightforward as it might seem. Geneski goes in-depth on the complexities and intricacies of the strategy during the podcast. 

Everything in real estate revolves around the market, so it’s essential to have a strong understanding of it. Frank emphasizes the importance of conducting a market analysis, monitoring trends, and understanding local market indicators such as fluctuations in property values and inventory levels. 

Frank also reveals how to choose a property to fit your budget and desired profit margins. The property’s condition, the extent of renovations needed, and its potential value after repairs are essential factors to consider. 

Not all renovations are equal in adding value to a property. It’s essential to discern which upgrades can provide a significant return on investment. The rule of thumb, according to Frank, is to focus on renovations that enhance the property’s cosmetic appearance and functionality, like kitchen and bathroom updates. 

The final stage of the fix and flip strategy is selling the renovated property. Frank underscores the importance of working with a competent real estate agent who understands the local market. He also highlights the value of quality staging and professional photography in marketing the property effectively.

But first, if you want financing for your next investment and want to know what type of collateral may be involved, click the link below for a free strategy call with our mortgage team at LendCity to discuss your specific situation.

Finding the Right Property 

Choosing the perfect property is critical to a successful flip. Rob Break and Frank Geneski discuss how potential investors should look for properties needing cosmetic updates rather than deep, structural repairs. Priority should be given to locations experiencing growth or stabilizing markets. 

As per Frank Geneski’s advice, when you are considering a property for a potential flip, you should consider the following factors: 

  1. Location: The old real estate adage, “location, location, location,” still holds. The property should be in a neighbourhood with good schools, local amenities, and low crime rates.
  2. Structural State: Avoid properties that require major structural repairs. Instead, look for homes that need updating or cosmetic repair. These can be completed quickly and add significant value.
  3. Price: The acquisition cost of the property should allow for a sufficient profit margin after the renovations.

Frank shared an interesting anecdote about a property he almost didn’t buy because it didn’t fit his usual criteria on paper. However, his instincts told him there was potential. He trusted his gut, purchased the property, made minimal upgrades and could sell it for a significant profit. Sometimes, you need to follow your instincts, Frank notes. 

Rob and Frank discuss various resources that can be utilized in the hunt for the right property: 

  • Realtors: These professionals have access to multiple listing services, giving them a broad scope of properties.
  • Auctions: Both online and in-person can be a source of potential fix and flip properties.
  • Wholesalers: Wholesalers can offer properties at lower prices since these are typically off-market deals.

Remember, the right property is the cornerstone of a successful fix and flip project. Make sure you thoroughly research and evaluate your options before making a decision.

Assessing the Potential Profit 

In episode 9, hosted by Rob Break, the guest speaker, Fidan “Frank” Geneski, takes a thorough look into the concept of assessing the potential profit. This is a critical stage in the Fix and Flip strategy. It requires a detailed understanding of the real estate market and the ability to evaluate prospective deals decisively. 

Frank emphasizes the value of understanding market comparables – similar properties in your area that have been sold recently. This helps in valuing the property after potential repairs and renovations. Accurate projections of the After Repair Value (ARV) are paramount to determining the potential profitability of a deal. Further, to accurately estimate value, it’s essential to pay attention to specific attributes of comparables, such as square footage, age, location, and features. 

Estimating repair costs is a skilled process. Frank shares his insight on working with trusted contractors who can provide accurate renovation cost estimates. He encourages building relationships with several contractors to have a wide range of options and opinions. 

The final step involves calculating the net profit. Frank suggests the formula: ARV – purchase price – repair costs = potential profit. He advises conserving your profit expectations and maintaining a cushion for potential financial surprises or market fluctuations

Always consider the worst-case scenario. Being optimistic is good, but preparing for potential losses in real estate is smarter. – Fidan “Frank” Geneski

As per Frank’s advice, following these steps can provide an accurate assessment of the potential profitability of a property flip. His insights clarify that meticulous financial evaluation is the foundation for successful Fix and Flip ventures.

Creating a Realistic Budget 

Rob Break initiates the discussion by highlighting the vital role of a realistic budget in every fix-and-flip project. Frank agrees, acknowledging that a well-planned budget can make or break your project. He pours years of experience into practical advice to help guide new and experienced indoor investors through this process. 

Frank’s first step towards creating a realistic budget involves thoroughly understanding the property. He emphasizes that ignoring minor details can significantly impact the final profit margin. A careful inspection to identify renovation needs, evaluation of labour and material costs, and accounting for unexpected expenses are pivotal points in the budgeting journey. 

Frank further urges the necessity of conducting a market analysis. Identifying the market trends and having a good grasp of what sells in your area can immensely help tailoring the budget. The budget must resonate with the improvements that can increase marketability without going overboard. 

Rob and Frank concur on the value of contingency planning. Predicting the unpredictable might seem like a paradox, but it is an asset in disguise. Globally reputed investor Fidan Geneski hints that working in a 15-20% contingency to cover unforeseen circumstances can shield investors from financial stress. 

“Always expect the unexpected in a fix and flip project – that’s been crucial in my success,” Frank advises.

Frank recommends actively tracking expenses against the budget. He emphasizes the significance of adjusting the budget in real-time to accommodate cost fluctuations. This proactive approach reduces the chance of cost overruns eroding profits. 

Expert Tips 

  • Frank insists on getting multiple quotes from contractors for better negotiation and cost control.
  • He also supports the practice of leveraging technological tools for efficient budget management.

Revamping a property might seem daunting, but with input from experts like Fidan “Frank” Geneski and a solid budget, any fix and flip can yield significant returns. Stay tuned with Rob Break as he delves deeper into property investments and brings more industry wisdom right at your fingertips. 

Securing Financing for Your Flip 

Rob Break and Fidan “Frank” Geneski delve into securing the finance needed for your fix-and-flip venture. They shed light on why acquiring adequate financing is the lifeline of your project and how it can influence your profitability in the long run. 

As Fidan “Frank” Geneski vividly explains, the profitability of a flip heavily relies on securing the appropriate financing. Any delay or mishap in this step can cause unnecessary roadblocks in your project. Moreover, inadequate financial planning can escalate costs and cut your profits. Rob Break resonates with this and adds that deciding on your finance strategies early in the process can save ample time for construction and sales. 

Finding the right source to finance your project is as important as securing the finance itself. Fidan “Frank” Geneski shares various possible sources, including traditional bank loans, private loans, home equity lines of credit, and hard money lenders. Rob Break suggests exploring non-traditional sources such as crowdfunding platforms and real estate investment groups to diversify your finances. 

Fidan “Frank” Geneski underlines the need to understand the terms and conditions of your loan thoroughly. This includes repayment terms, interest rates, and any possible penalties for prepayment or defaults. Rob Break agrees, highlighting that this understanding can save money over time and help you aptly plan your exit strategy

Rob Break and Fidan “Frank” Geneski underline the importance of building and maintaining a good credit rating. Your credit score can significantly affect your interest rates and the amount of loan you can secure. Furthermore, a good credit score can increase your bargaining power and lend you better loan terms. 

In conclusion, securing financing for your flip is more than just getting the money. It involves exploring various finance sources, understanding the loan terms, and building a solid credit rating. Fidan “Frank” Geneski shared that these are not just theories but lessons learned from years of experience in the field.

Staging and Marketing Your Property 

Once the renovation of the property is complete, the staging phase begins. Fidan “Frank” Geneski emphasizes that staging creates an atmosphere where potential buyers can envision themselves living. Staging involves bringing in furniture and accessories to make the space feel like a home. 

Frank simplifies the staging concept: People buy homes, not houses. Effective staging creates emotional connections, which can be a deciding factor for potential buyers. 

According to Rob and Frank, marketing is a significant component of the fix-and-flip process because it creates awareness and drives buyer interest. Frank reinforces that a successful marketing strategy must highlight your property’s most vital attributes. 

  • The first part of the marketing strategy involves taking high-quality photos and virtual tours of the property to share online. In today’s tech-driven world, online platforms can reach a vast audience of potential buyers.
  • Using effective keywords in your real estate listing can also help attract more people to your property sale announcement.
  • The use of real estate platforms and social media platforms is also significant in marketing the property.

Remember, how you present and promote your property could be the difference between making a tidy profit or a potential loss, so invest time and resources into top-notch staging and compelling marketing.

Frank stresses the importance of a good relationship between staging and marketing. Photos or a virtual tour of a well-staged property can create a powerful visual impact, making the property more attractive to potential buyers. So invest wisely to maximize your property’s appeal and market potential.

“Successful staging and marketing can turn a home from ordinary to extraordinary in the buyer’s eye,” comments Frank.

Frank recounts a fascinating case study in which he applied all these principles. Marketing a staged property effectively resulted in receiving numerous offers within a few days and a successful flip with substantial profit.

The takeaway from this episode is clear: staging and marketing go hand-in-hand in a profitable fix-and-flip strategy. Let your property tell a story that captivates buyers and encourages them to visualize their future in the home. Remember, you’re not just selling a property but helping someone find their new home.

Common Mistakes to Avoid 

In fixing and flipping properties, you should avoid several common mistakes. Host Rob Break and guest Fidan “Frank” Geneski discussed these pitfalls at length. 

Purchasing Without a Thorough Inspection 

One significant mistake beginners often make in property flipping, as Fidan “Frank” Geneski mentioned, is purchasing properties without conducting a comprehensive inspection. The allure of a seemingly good deal can often cloud rational judgment. However, such a lapse could lead to a massive increase in unforeseen repair costs, completely derailing the budget and overall profitability of the project. 

Ignoring the Importance of Location 

Another common mistake Rob Break and Frank agreed upon is underestimating the importance of a property’s location. Regardless of how beautifully a property is renovated, the chances of making a profitable sale significantly diminish if it is situated in a less desirable area with low demand.

Overcapitalizing on Renovations 

A habit some beginners into fixing and flipping properties fall victim to, according to Frank, is overcapitalizing on renovations. The goal is to enhance the property’s value, but not at the cost of devouring all potential profit. The renovation budget should be realistic and focus on changes that will increase the property’s market value.

Underestimating Timeline 

Lastly, as Frank shared from his experiences, underestimating the timeline needed for renovations is another common mistake. Overly optimistic timelines can lead to rushed renovations, potential for shoddy artistry or worse, unfinished projects. It’s critically important to plan realistically and account for possible delays.

Understanding and avoiding these pitfalls will ultimately pave the way for a successful fix and flip, maximizing your profit potential.

Tips for a Successful Fix and Flip 

As FIDAN “FRANK” GENESKI shared on this episode with Rob Break, getting into the fix-and-flip business requires thorough preparation and a strategic approach. Here are some of his essential tips for achieving success: 

Understanding Your Market 

Frank emphasizes the importance of knowing the real estate market in your area. Understanding the trends, buyer preferences and neighbourhood demographics can significantly influence the profitability of your project. Furthermore, it can help set realistic selling prices and expectations. 

Assembling the Right Team 

In the world of fix-and-flips, having a reliable and competent team is crucial. This team should consist of contractors, real estate agents, lawyers, and accountants who understand and work towards your goals. According to Frank, finding experienced professionals can significantly increase the quality of work and save you from potential pitfalls. 

Focusing on Profits, Not Spending 

Frank suggests focusing more on the potential profit than the initial spending. A fix-and-flip property may require higher upfront costs, but its potential returns can significantly exceed the initial investment. 

Always Plan for Contingencies 

Problems can arise during the renovation process. Therefore, setting aside a contingency budget for unexpected issues is essential. Having a safety net is better than being caught off-guard with unanticipated costs. 

Patience and Persistence 

The journey of renovation and flipping can be complex and time-consuming. Frank encourages being patient throughout the process and persistent in your efforts. Success may not come immediately, but each completed project brings experience and knowledge that set you up for future success. 

In conclusion, thriving in the fix-and-flip market is not a straightforward process. It requires careful planning, disciplined execution, a deep understanding of the market, and never-ending persistence. These and the other tips presented by FIDAN “FRANK” GENESKI can significantly improve your chances of success in this venture.

If you are ready to start investing today and want more information about how your mortgage may be secured – or are looking to apply for a mortgage today – click the link below for a free strategy call with our mortgage team at LendCity today.

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