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Dave Dubeau [00:00:09] Welcome to Free Flow Friday, powered by the property Profits Real Estate Podcast. I am Dave Dubeau and I’m very excited to give you an over-the-shoulder learning experience around raising capital, as well as other tips, tricks and strategies to help you on your real estate investing journey. So let’s start. Let’s discover together. So the next idea is, instead of just being hooked on other people’s podcasts, have your own podcasts and I tell you, you guys, I’ve been I’ve been in the marketing business for a lot of years now. This is one of the coolest things I’ve seen in a long time for content marketing, and we’ve been doing the Property Profits podcast since 2018, so we’re going on three years now, over 200 and whatever episodes that we’ve had released so far and this has been really, really beneficial for me. So before I had the podcast, it was always a matter of, OK, crap, now I got to come up with more content, right content. What am I going to talk about this week? How many different ways can I talk about the same thing and I can, and you do it? But I did that for a long time, you guys. And quite frankly, I was getting tired of it. So when I first really started taking a look at podcasting, one of the main benefits from my standpoint was that this is a great way to create. Good solid content for my list on a regular basis, and the best part is I don’t need to create it. I get smart guys like Ben. I get smart guys like Allen, like Kevin, like Allen, like the other out, I get smart people on my podcast talking about what they do and they create the content for me. This makes sense, you guys. Now here’s the other thing. The other thing I realized is your podcast does not have to be an hour long. Fact, the first guy I was falling about podcasts. His podcast is seven minutes long. I went through that and I said, yeah, that’s too short. You don’t have enough time to really get into much of anything there. So I decided I made a conscious decision that my podcast, The Idle Time is between 15 and 20 minutes for me. Other people prefer longer. That’s fine. Myself, I like 15 to 20 minutes because we don’t spend a hell of a lot of time on the backstory. We jumped right into the nuts and bolts of things. And my whole goal is for the listener and a follower of the watcher, the viewer to come away with at least one golden nugget of useful information from that interview. So huge, huge benefits there. So the other big benefit for having your own podcast is it’s another way for you to be seen as an authority, right? Dave Dubeau, host of the property Profits Real Estate Podcast That sounds pretty cool. Sounds authoritative, right? There’s lots of lots of people that have podcasts that are seen as authorities, so this just naturally throws you in the same boat as kind of like having a book. Being an author, you’re automatically assumed to be an authority if you’re an author. Same thing if you run your own podcast, right? Great way. Just like better illustrated to attract investor leads like if you have your own podcast. In a certain way, it’s even better being interviewed on other people’s podcasts because it’s another way for your followers to hear your voice and get your message on a very, very regular basis, so. Great way to attract investors. It’s a great way to grow your audience as well, because when you do this right, you’re interviewing people and they’re going to promote their interview to their list. Right. And that if you do that right, that’ll help you get more subscribers, more followers to your own podcasts. It helps you build that trust with your own audience because you’re hearing from you the Netflix thing on you, they’re hearing from you on a regular basis, right? Helps create that instant credibility. And again, the big one, a big benefits for me creates that content. So this is another marketing piece, right? If you’re doing a show, for example, when you’re doing blogs all the time, that’s great. Don’t stop doing that, especially if you enjoy writing. But if you or it doesn’t even have to be you or somebody else on your team is good at interviewing, then it’s another fantastic way to create that content for your list. Pretty fantastic way to do that. Another way to promote yourself, maybe and indirectly your deals depends on how you do that. Probably a little bit careful about that, but it is a great way for you to promote yourself. And let’s say that maybe not directly promoting deals but encourage people to book that call to have that conversation, get to know you call that book or call Typekit. Right? And it’s another great way to connect with amazing, amazing J.D. Partners. And I don’t just mean JV partners in the sense of other investors, although you probably find those there that you’re interviewing, but also cross promotional partners, people and then she can work with. So, for example, for my business, I would suggest who this year, probably. 70 percent give or take of the business regenerated has come from people that I have met through podcast as joint venture partners, promotional partners. Right. So very, very, very strong. So if you were to have your own podcast, here are some of the folks you could consider having as your guests. So especially when you’re first getting started, I would definitely, definitely, definitely interview each one of my team members. Right? That just makes sense. They’re going to love it because that’s more exposure for them. You’re going to love it because they probably haven’t been interviewed before. So you can probably really encourage them to get the word out about their interview on your podcast. Help build up your audience. Build up your followers. Plus, it educates your prospects. Your target list more about your power team members, educates them more about what you’re up to. And it’s not just you as a one person show. Have yourself as a guest. Now, it’s kind of hard to unless you got multiple personalities to interview yourself, but you know what I mean? You can have a one sided conversation or you can do stuff like this and this is what I love to do. So you guys are probably aware that I take chunks out of these brainstorm sessions. I record this, I take chunks out of this, and I turn those into podcast episodes, right? So you can do stuff like that as well. You can interview your investors. That’s pretty smart. Right? So talk to me a little bit about themselves, their background and all that kind of stuff. And then it turns into a rolling, you know, they’re happy with the interview. The happy was if it turns into a rolling testimonial for an investor interviewing your investors, other real estate entrepreneurs, other folks who are doing cool things in real estate but not necessarily raising capital for it. You can talk with them. Everybody loves to get asked to be interviewed on the podcast. Here’s another cool thing you guys, this is a shortcut to you. Meeting high level people, even with a small podcast, you can get some, quote unquote, celebrity guests. Right, it’s not that tough to get somebody like Greg Cardon, like Robert Kiyosaki, like these kind of people onto your podcast, even if you don’t have a huge lesson, how cool is that right? If you can, if you can meet some of your heroes and interview them on your podcast and then that just that association, a little bit of that rubs off on you. Does this make sense, you guys? So if you’ve got a platform, that’s what we’re talking about. We’re talking about creating a platform for yourselves, and that’s what a podcast is. People that you want to meet, this is a great way for you. To open the door with people that are kind of hard to reach, right, so you could interview people that you might not pay attention to, otherwise they will if you got a podcast. All right. So over the years between back in the day when I used to be doing my podcast, interviews used to be done on CD for crying out loud, you guys before we had podcasts and I do have monthly audio CDs Success Interview, which was part of our membership program way back in the day, and we burn CDs and ship them off to people and all that kind of stuff. So between that and the podcast, I’ve interviewed a lot of different, usually real estate focused type gurus, that’s for sure, but a lot of interesting people. OK. And then again, there’s so much flexibility about how often your podcasts should have. I’ve seen there are there are people out there that do daily podcasts. I cannot fathom that that’s just way too much overkill if you asked me, but there are quite a few people to do daily podcast. You don’t have to. I mean, you can do once a month. You could do once a week. You do twice a month. I would suggest. Once a week. Is a pretty good rhythm. I kind of like that one twice a week is what we do. But that might be, you know, you’re you’ve got a life in addition to marketing, so that might be a bit of a bit of a stretch there. And it all depends on your goals and your time. But here’s the thing. The nice thing is you can batch these interviews. You can batch these in, so, for example, at this particular time, we have enough podcast batched. That I think we’re good until the middle of January. I think we’ve got three months’ worth of supply, if not more of podcasts that are in production ready to come out so you can batch them up, you don’t have to don’t do the ones you choose. Well, don’t do them like right before they’re supposed to come out some extension guys to get. In fact, what I suggest you do is you launch with four or five ready to go in the hopper before you even let people know that you’ve got your podcast up. So then you launch it and you know that you’ve got a month’s worth ready to go. Then here’s a secret sauce. This is one of the way things I love about podcasting, and that is leveraging your own podcast to get interviewed on other people’s podcasts. Doing podcasts once right? I interview you. You interview me. We both benefit. So this is another one of the reasons it’s been so easy for us to get interviewed on so many different podcasts because almost all podcast hosts would also love to be interviewed. Well, hey there. Thanks for tuning into the property Profits podcast if you like this episode. That’s great. Please go ahead and subscribe on iTunes. Give us a good review. That would be awesome. I appreciate that. And if you’re looking to attract investors and raise capital for your deals, that may invite you to get a complimentary copy of my newest book Right Back There. There it is the money partner formula. You got a PDF version, an investor attraction book dot com again. Investor attraction, book dot com. Take care.