TV Show Credibility with Rav Toor

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Podcast Transcription

Dave Dubeau [00:00:09] Everyone dig the here with another episode of the Property Profits Real Estate podcast today, zooming in from beautiful Brampton, Ontario Mr. Rav Toor How are you doing today, Ralph?

Rav Toor [00:00:20] I’m doing great, Dave. How are you?

Dave Dubeau [00:00:22] I’m fantastic. Long time. No. See, Matt. Just kidding.

Rav Toor [00:00:27] I mean, virtually. Anyways, I’d love to meet you in person. But yeah, sorry. Last week. You’re on my show. So thanks for doing that.

Dave Dubeau [00:00:35] Well, thank you for having me. So that’s why I kind of joke around about this. Rob has a TV show called Everyday Investors. And I was had the pleasure of being on this show. So again, thanks very much for that. They’re Rob. And today we’re going to talk about a little bit about your background with real estate investing. And then I want to just kind of dial things in on. On creating credibility when it comes to being a real estate entrepreneur, what you’ve done a very, very good job. So why we started the beginning, why don’t you just kind of give us a very quick recap of your life in real estate?

Rav Toor [00:01:17] You want me to start from all of them in a sperm and kind of making little progress since then?

Dave Dubeau [00:01:22] Well, no, that I’d prefer we fast forward a few years. If you don’t

Rav Toor [00:01:25] mind if I’m born and raised in Kingston, Ontario, single mom who was a nurse struggling to learn English and thereby blessed and cursed. Because if I’m not interested in it, then I, you know, I don’t do it, which is, you know, not the healthiest way we should deny ourselves and do things that are right, even if we don’t like doing it, because I’m sure there’s a reward at the end. But that wasn’t me. So I kind of got asked to leave for different high schools. And then when I was 16 years old, they said, Let’s throw this guy in what’s called a co-op. I don’t know what they still do co-op now, but so here I am going to Kingston, Ontario Small City. I was co-op being the largest real estate brokerage in that city, you know, and it was it was pretty healthy. And back then, what

Dave Dubeau [00:02:12] does that even mean? Sorry, co-op ing when you’re 16 co-op.

Rav Toor [00:02:16] So in high school, in high school, you’re once, twice a week. You take, you know, the afternoon and they put you in some sort of place that you’re interested in. And I was just like, I want to make money. Real estate interests me. I’m 16. So they put me in that another person may, you know, job shadow. Being a nurse, another person.

Dave Dubeau [00:02:35] My job is any ideas I’ve heard at university. I never heard it in high school. So very, very dangerous.

Rav Toor [00:02:42] Okay, cool. Yeah. And so that was my first taste. And then me and my mom, my mom. But with me, with the knowledge, bought our first townhouse and then rented it out. And kind of the rest is history. I’m kind of I love three things, and I’ve been grateful to be able to do those three things. I love spiritual matters. I like film and TV. You know, a little bit of acting here and there goofing around, and I love real estate investing. And so I’ve been able to do all three currently. I got the TV show and I still audition once in a while here and there for four different episodic stuff. We have a church here that we started called Simple Church, and I’m always investing, you know, continually investing. So I’ve been blessed to be able to do those three things that I fell in love with, as you know of a young man.

Dave Dubeau [00:03:30] So very, very cool. So you started off with that time I was with your mom when you’re 16 years old. What is your real estate journey kind of look like? What kind of deals have you done? I don’t think you’re in Kingston anymore. Lovely city. I love Kingston is probably my favorite city in Ontario that I know.

Rav Toor [00:03:49] Yeah, yeah, yeah. Yeah, so well. Then I moved to Vancouver, moved to Toronto and did some of the film and TV stuff. And then I became a Christian and I started interning with a church. And then, you know, when you get married and you have kids, you want to be able to provide and administer salaries. It’s not the most lucrative. And so I said, OK, I’ll go do what I know I could do, but it’s going to be golden handcuffs and I’ll do it for a while. So I became a realtor and then I became a broker. A broker owner had my own franchise, you know. And yeah, I was doing 30 40 deals for friends and family a year investing, taking their money, putting it investments. So JV in partnership is just a great word for partnering. So I would take people’s money, I would invest it and then we would split profits 50 50. So I did that into my thirties. I’m turning 50 this May. So I did that. And then, yeah, probably around 40. Forty one did up for a decade. And then I said, You know what? I want to be the passive investor. So now I would lend my money out or put it into deals. And so that’s what I’ve been doing for the last decade. Just being a passive investor, land development, have somebody doing some stock options for me, you know, put money into a flap, that kind of stuff. My son is 20 years old, he’s at York University, but he trades options and he’s a realtor, and I think he’s done so. He did three deals last week, you know, so Rob does all the negotiations and he does all the legwork and, you know, as I’m trading him. And so just having fun with the family, you know?

Dave Dubeau [00:05:25] That’s awesome. Yeah. All right, Raval, what is it? One of the things I really admire about what you’re doing is so back up. So I talk with people about raising capital, and that’s kind of my shtick then. And one of the big parts of that is being seen as a credible real estate. Professional or authority in the eyes of your prospective investors and all sorts of different ways to do that, simple ways, you know, simple ways would be just the way you show up, the way you dress, the way you speak, how your materials look. You know, those sort of things, how you present your deals, your website. Those kind of simple kind of things. And then there are more advanced strategies. And I always say, you know, the number one way to be seen as a real estate expert is to have your own reality TV show. So flip that house or whatever. I mean, if you got your own TV show, people just automatically assume that you must know what the heck you’re doing. And the other way is to write a book. Now, I always say the TV show kind of tongue in cheek because I don’t know really know personally very many people that have their own TV show. But I know you have you’ve got your own TV show, so I love that. So talk to us a little bit about your everyday investor TV show and how that came to be.

Rav Toor [00:06:48] Yeah. So again, my background was in film and TV. I’ve been on set with speaking roles with Daniel Craig, Mark Wahlberg, you know, Glenn Close. Like, you know, I’ve done a 30 speaking roles of film and TV, and I always loved real estate investing. I’ve been doing it for 17 years, a TV show. So 17 years ago, I was thirty three, thirty four years old. A friend of mine was starting a show on real estate and because I had the background, he asked me to host this. So my show has been whether it’s through Roger’s on Roger City TV Bloomberg, and now we choose to do CHC because we can do whatever we want. I could have called actions I can. So that’s kind of how it happened. A friend got me started on it and he was producing it, asked me to host it, and then I took it over and myself self-produced and have sponsorship. And yeah, kind of the rest is history and just kind of my style, the everyday investor. You were in a bit of an anomaly because my show is a different investment strategy picked apart every single week. Yours happened to be, you know, learn how to make money by raising money. So I can’t wait for that one to come out in a few weeks. That’s what happened, Dave. Yeah, it’s just kind of again, you know, I think it all goes back to relationships. I think relationships are the most important thing in life. And you know, when you are curious of all people, you want to know, people, there’s no agenda. I think things just happen. You know, I’m anything I’ve done and touched. I can trace it back to a relationship that wasn’t it wasn’t like, Okay, Dave, let’s me and you start an outdoor, you know, an outdoor storage business, and I just call you up. No, there wasn’t no relationship. You’ve been on my shop. I’ve been on yours. We, we talk. I mean, I’m not getting anything out of this. You’re not getting anything out of being on my show. It’s just, Hey, let’s just let’s just talk. And if the viewers can get something out of it, then great. So I think in that, you know, genius happens, magic happens. That’s kind of what’s been my that’s kind of what’s been the fruit of my life, my entire life. I just love being with people and with no agenda. And then from there, things happen.

Dave Dubeau [00:09:00] So let’s say Rob. And I don’t seriously want to do this, but just out of curiosity, if you were giving me advice. Dave Devoe, you’re in Kamloops, B.C. if you wanted to start your own TV show. Here are the steps that you should take. So if somebody say, how the heck can I start my own TV show? I like what Rao’s doing. How can I do that in my neck of the woods?

Rav Toor [00:09:25] Yeah. So there’s two ways to do it. One’s a lot easier, and that’s the way I do it. You can pick out any of the networks. This is this is a hard way. You can pitch to any of the networks, you know, a synopsis. And if they like it on a business type show, for example, for Dave, then they’ll pick it up and away you go. And I did that for many years. Or you can buy the ad time, get a bunch of sponsors and go that route. And that’s what I’ve done. I paid for the for the time and the reason why I like that better. You know, I’m friends with, Scott McGillvary. I’m sure everybody knows who Scott is. Income, property, HGTV and you know, he said to me, Rob the way that you’re doing it is the better way because he produces a show. If it doesn’t get the demand that it’s canceled the way I’m doing it. We buy the airtime, so it really can’t get canceled. And so how do we pay for it? It’s not cheap. You could pay two $3000 a week just for the airtime, depending on what network and even and even more than that. So you times that by 50 weeks, you know, it’s a couple hundred thousand dollars just for airtime. Forget about production. So you got to have a lot of sponsorship, the people that believe in you, whether it’s in the real estate investment world, whether it’s insurance, whether it’s mortgage, whether it’s developer accounting. So I have different sponsors that pay for it and a few more bucks to put some catch up on the Kraft dinner for my family. And that’s kind of what you do. So you call up the networks, you buy the airtime. Before you do that, you need sponsorship. Before you get sponsorship, you need to be the expert in your field. I mean, you’ve got a really nice shout and be the expert. That’s why I love what you do. I mean, I don’t know anybody else that teaches how to raise money. I mean, you’ve really stood out and so you’re the go to guy. If you could figure out even how to do 13 episodes around that and then just repeat it four times in a year.

Dave Dubeau [00:11:16] Yeah, I guess the beautiful thing is it doesn’t really well, production wise, it does, because I know you’ve got a crew and you go to the studio and you do it all. You do it at the actual studio of the station that

Rav Toor [00:11:28] that’s your show. No, no. The station just airs. I do all the rest of my own. So we’re downtown Toronto in a studio since COVID. I do it CNN style, and I built a little studio in my home, and I think I kind of liked that better because otherwise you wouldn’t have been on my show. Right. And so I think I might keep it that way going forward, having it CNN style, where I can have guests from all over the world really such as yourself.

Dave Dubeau [00:11:54] Yeah, very, very smart. And then the other cool thing I would imagine is you’re not locked into any one particular station, right? You can go anywhere you can.

Rav Toor [00:12:05] I can. I can go anywhere. But there are certain rules, right? CRTC, Canadian regulations. And you know, you can’t be a sales pitch unless you’re on a certain. I mean, my show is not a sales pitch, but if you wanted to be one, if there was a lot of call to action there, certain networks that will take you, there’s other ones that won’t. So yeah, every network is different because we’re all they’re all governed by the Canadian regulations, the CRTC.

Dave Dubeau [00:12:29] Have you had any experience? I don’t even know if they do this anymore, but you know, kind of like the Wayne’s World sort of thing where it’s a local cable TV station that’s looking for community shows and that sort of thing. Have you got any experience with that sort of sort of?

Rav Toor [00:12:46] Yeah, no, no, absolutely. But you know, again, you want your reach to be as wide as possible. So I’ve never just done it for one little city. You know, it’s always been across a larger, you know, several million people because you want the exposure, you know, nothing wrong with just having a home, you know? So if I was in Kingston, if I lived there and I was going to do it for the 100000 people that are there, then you know, that might be fun. But for what I do, I want to teach people on a on a larger scale.

Dave Dubeau [00:13:15] Yeah, exactly. And then also because you’ve got sponsors, they want to get as much exposure as possible in as big of an area as possible that they can reach

Rav Toor [00:13:25] to bring a very cool. Yeah, yeah. But I think I think credibility is the key. I mean, I think two things for anything in life, you’ve got to be trustworthy and competent, right? I mean, I could have my cousin Vinny, who I trust, but I don’t know if I’m going to give up money for a deal if he’s not competent or we’ve seen many people who we know are competent, but something just rubs us the wrong way, right? You need both to come into play. You need somebody who’s competent and trustworthy, and that’s what we’re where you attract people. I mean, it’s just exactly what you teach. I think anything in life is about attracting right, right? And that’s what it’s all about. That’s right. Yeah. And not even so. Who, you know, but who knows you? Likes you and trust you, exactly, yes.

Dave Dubeau [00:14:10] Yeah. Very, very well, said Rob. It’s time flies on. Are having fun, my friends. I really appreciate your insights. I love what you’re doing with your with your life. I mean, you’ve really structured it so that you’re going in on the most important things you’ve got from church going. You’ve got your own TV show going, you’ve got parts of real estate going, which finances a lot of that plus the lifestyle that you like with your with your family. So well done.

Rav Toor [00:14:39] Thanks, man. Well, listen, it’s again, it’s the fruit of relationships. And so I appreciate, you know, us even building oneself. Thank you for having me on.

Dave Dubeau [00:14:47] All right. And rather, people want to find out more about your watch the show. What should they do? We’re going to go every day.

Rav Toor [00:14:53] Investor. Com.

Dave Dubeau [00:14:55] That’s as easy as it gets every day. Best your knockoff. Thank you very much. Baby. Are you ready? Take care, and we’ll talk to you on the next episode. Bye. Well, hey there. Thanks for tuning into the Property Profits podcast if you like this episode. That’s great. Please go ahead and subscribe on iTunes. Give us a good review. That’d be awesome. I appreciate that. And if you’re looking to attract investors and raise capital for your deals, that may invite you to get a complimentary copy of my newest book Right Back There. There it is the money partner formula. You got a PDF version, an investor attraction book dot com again. Investor Attraction, book dot com. Take care.

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